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SU-2 Kiteboards Etno Collection Primary Function: Kiteboard by Mateusz Obarek - Gravite Design

SU-2 Kiteboards Etno Collection Primary Function: Kiteboard by Mateusz Obarek - Gravite Design is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱠᱷᱮᱞ ᱥᱟᱢᱟᱱ Competition Category.


ᱨᱩᱯᱟᱠᱷᱮᱞ ᱥᱟᱢᱟᱱ· 2020

SU-2 Kiteboards Etno Collection Primary Function: Kiteboard

by Mateusz Obarek - Gravite Design

Client: Su-2 Kiteboards

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱠᱷᱮᱞ ᱥᱟᱢᱟᱱ Category

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Colors

The Design

About SU-2 Kiteboards Etno Collection Primary Function: Kiteboard

Book Text: SU-2 Kiteboards Etno Collection do African design ar riti-niti khon utha hasoꞌ kiteboards reyaꞌ mit' series kana. Nowa collection do moɽe rakam board sao benao akana, ar joto rakam do bhinna kaji lagit' menaꞌa, jemon lightwind, freestyle ar split boards. Split boards do pe khoṇḍ te benao akana. Joto board do sakam ar carbon te benao akana, ar 450 mm phaera ar 1480 khon 1550 mm jhaɽ menaꞌa. Rong-rong sinho utha akan bediᶜ do maraᶜ mukut' ar sipahi phalka reyaꞌ ẽṭohoꞌ emaꞌa. Nowa graphics do digital printing te lagaoꞌ akana. Nowa collection do Poland disom re 2017 khon 2019 taɽa re benao akana.

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

SU-2 Kiteboards Etno Collection Primary Function: Kiteboard ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ SU-2 Kiteboards Etno Collection Primary Function: Kiteboard ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.
Dimensions & Packaging
450 mm x 50 mm x 1480 mm to 1550 mm,
The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon.
Tags
kiteboards, su2, gravite, obarek
Production Technology
Digital print design, wood and carbon board
Design Challenge
The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of ​​creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses
Research
Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness
Inspiration
African Roots Inspired
Project Duration
The project started in 2017 and finished in Poland in 2019
Operation Flow
The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.
Team Members
Mateusz Obarek - Head of Design, Maciej Pokoński - Designer
Image Credits
photographer: Jakub Obarek /
designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski

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