Zacapa Reserva Limitada 2019 ᱨᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ Competition Category.
ᱥᱳᱱᱟᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ· 2020
Zacapa Reserva Limitada 2019 ᱨᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱥᱤᱢᱤᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ Category
- 54,059
- Verified Award Winner
- Verify Award Status for #99660
The Design
About Zacapa Reserva Limitada 2019 ᱨᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
ᱡᱟᱠᱟᱯᱟ ᱨᱮᱡᱚᱨᱵᱷᱟ ᱞᱤᱢᱤᱛᱟᱰᱟ 2019 ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹᱣ ᱟᱠᱟᱱ ᱨᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱚᱞ ᱥᱟᱶᱛᱮ ᱵᱟᱫᱟᱢᱤ ᱨᱚᱝ ᱞᱮᱵᱮᱞ ᱫᱚ ᱡᱷᱚᱞ ᱨᱮᱭᱟᱜ ᱮᱢᱵᱚᱨ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱝ ᱥᱟᱞᱟᱜ ᱵᱮᱥ ᱛᱮ ᱢᱮᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱪᱤᱱᱦᱟᱹ ᱯᱮᱴᱟᱴᱮ ᱯᱷᱤᱛᱟᱹ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱚᱶᱟ ᱮᱰᱤᱥᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱜᱩᱭᱟᱛᱮᱢᱟᱞᱟ ᱨᱮᱱ ᱴᱚᱴᱷᱟ ᱵᱮᱱᱟᱣᱤᱭᱟᱹ ᱠᱩᱲᱤ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱵᱤᱥᱮᱥ ᱨᱚᱝ ᱨᱮ ᱜᱟᱞᱟᱝ ᱟᱠᱟᱱ ᱵᱩᱥᱩᱯ ᱯᱷᱤᱛᱟᱹ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱵᱮᱲᱦᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱠᱮᱱᱤᱥᱴᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱩᱭᱟᱛᱮᱢᱟᱞᱟ ᱨᱮᱱᱟᱜ ᱫᱤᱥᱚᱢ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱨᱚᱝ ᱟᱨ ᱵᱩᱱᱟᱹᱣ ᱠᱚ ᱢᱮᱲᱟᱣ ᱟᱠᱟᱫᱟ ᱾ ᱠᱮᱱᱤᱥᱴᱚᱨ ᱪᱮᱛᱟᱱ ᱨᱮ ᱯᱮᱴᱟᱴᱮ ᱯᱷᱤᱛᱟᱹ ᱟᱨ ᱥᱚᱣᱟᱫ ᱠᱟᱛᱷᱟ ᱚᱞ ᱟᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱯᱷᱤᱛᱟᱹ ᱫᱚ ᱥᱚᱱᱟ ᱨᱚᱝ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Zacapa Reserva Limitada 2019 ᱨᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zacapa Reserva Limitada 2019 ᱨᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
