ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Jaehun Kim ᱨᱮᱱᱟᱜ Viewing Korean History ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚᱨᱮᱭ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱤᱱ

Jaehun Kim ᱨᱮᱱᱟᱜ Viewing Korean History ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚᱨᱮᱭ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020

Viewing Korean History ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚᱨᱮᱭ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱤᱱ

Jaehun Kim ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Visang

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#99710 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Viewing Korean History ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚᱨᱮᱭ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱳᱨᱤᱭᱟᱱ ᱤᱛᱤᱦᱟᱥ ᱧᱮᱞ ᱫᱚ ᱯᱮ ᱜᱚᱴᱟᱝ ᱤᱛᱤᱦᱟᱥ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱨᱮᱭ ᱰᱤᱡᱟᱤᱱ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱚᱨᱮᱭ ᱠᱚ ᱫᱚ ᱢᱤᱰᱤᱞ ᱥᱠᱩᱞ ᱟᱨ ᱦᱟᱭ ᱥᱠᱩᱞ ᱨᱮᱱᱟᱜ ᱠᱟᱛᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱟᱡᱷᱤᱠ ᱨᱮ ᱢᱤᱫᱴᱮᱱ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱦᱤᱨᱟ-ᱟᱠᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱟᱨ ᱴᱟᱭᱯᱳᱜᱨᱟᱯᱷᱤ ᱫᱚ ᱵᱤᱥᱚᱭ ᱧᱩᱛᱩᱢ ᱩᱫᱩᱜᱼᱟ ᱟᱨ ᱥᱤᱨᱤᱡ ᱨᱮᱱᱟᱜ ᱯᱟᱦᱪᱟᱱ ᱠᱚ ᱮᱠᱛᱟ ᱫᱚᱦᱚᱭᱟ ᱾ ᱵᱟᱨᱭᱟ ᱢᱤᱰᱤᱞ ᱥᱠᱩᱞ ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱞᱮᱭᱟᱩᱴ ᱠᱚ ᱦᱟᱛᱟᱣᱟ ᱾ ᱦᱟᱭ ᱥᱠᱩᱞ ᱠᱚᱨᱮᱭ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱟᱞᱜᱼᱟᱞᱜ ᱡᱩᱜ ᱥᱟᱶ ᱡᱩᱲᱟᱣ ᱟᱠᱟᱱ ᱟᱹᱫᱷᱩᱱᱤᱠ ᱠᱟᱛᱷᱟᱨᱤᱭᱟᱹ ᱩᱫᱩᱜᱼᱟ ᱾ ᱥᱴᱤᱠᱚᱨ ᱟᱨ ᱮᱯᱚᱠᱥᱤ ᱫᱚ ᱯᱟᱦᱴᱟ ᱨᱚᱝ ᱥᱟᱶ ᱢᱮᱞᱟᱣᱟ, ᱟᱨ ᱢᱤᱫᱴᱮᱱ ᱟᱲᱟᱜᱼᱵᱟᱝ-ᱠᱳᱴᱤᱝ ᱫᱚ ᱵᱮᱵᱷᱟᱨ ᱚᱠᱛᱮ ᱚᱛ-ᱮᱦᱚᱵ ᱠᱚ ᱠᱚᱢ ᱠᱟᱛᱮᱭᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Viewing Korean History ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚᱨᱮᱭ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Viewing Korean History ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱱᱚᱞ ᱯᱩᱛᱷᱤ ᱠᱚᱨᱮᱭ ᱨᱮᱱᱟᱜ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
There are 3 history textbooks, while the concept cover images for middle and high school textbooks is meeting history. The simple diamond-shaped graphic and font in the center express the subject name, keeping the history textbooks’ identity consistent.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Width 220mm X Depth 14mm X Height 280mm, Weight: 700g, Paper material: Snow White 250g
ᱴᱮᱜ ᱠᱚ
History textbook, student, Book cover, textbook
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Various post-processing methods were used to maximize the implementation of the design concept. With the diamond shape at the center, stickers and epoxy were effectively used to match the background color and generate a premium look. No-scratch coating was used for finishing to minimize scratches and tears during use.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Without images of historical artifacts on the cover, users are not easily reminded of the subject content. For this reason, many history textbooks have ended up with similar cover designs. The key task was to implement an idea that differed from the norm, and through much effort the History Viewed by Us concept was created. As a result, Visang history textbooks were able to differentiate themselves and gain much support from students.
ᱜᱚᱵᱮᱥᱚᱱᱟ
As many textbooks compete in the market in Korea, a differentiated cover design is a key element to win the competition. Concepts and images that cater to students, in addition to the unique identity strategy for history textbooks, allowed us to differentiate our product from others. More than anything, high user satisfaction is the value sought by Visang history textbooks.
ᱯᱨᱮᱨᱚᱱᱟ
Although history can be a difficult subject, it can be made more interesting for them if done right. The cover design expresses the perspective of viewing history to show that studying history can be made easier. For middle school, the two textbooks were configured with the same layout to depict the experience of feeling history in a relaxing way. The cover design of the high school textbook aims to deliver an image of the modern student being connected to different eras in the same space.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
This project was started March 2019 and finished August 2019 in Seoul, Korea.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The history textbooks provide not only information but also services for communication between students and teachers. Various apps and websites to help teachers teach and students learn enhance user convenience. The services reinforce the brand of Visang history textbooks through a consistent identity.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Art Director : kyoungmi Yoo
Designer : seyeon Jeong
Designer : yoonjeong Kang
Designer : kyounghee Kim
Designer : jisoo Kim
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
VISANG

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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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