ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ PepsiCo Design and Innovation ᱫᱟᱨᱟᱭ ᱛᱮ Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱧᱩᱛᱩᱢ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱮᱢ ᱟᱠᱟᱫᱟ

ᱛᱩᱨᱩᱛ ᱯᱟᱴᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ

ᱠᱚᱢᱚ, ᱤᱴᱟᱞᱤ, 23 ᱮᱯᱨᱤᱞ, 2020 /DesignNewswire/ A' Design Award & Competition ᱡᱟᱱᱟᱣ ᱟᱠᱟᱫᱟ ᱡᱮ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱧᱩᱛᱩᱢ Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱮᱢ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ 2019 - 2020 A' Design Award & Competition ᱟᱠ ᱵᱷᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱜᱚᱯᱚᱱ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱛᱮ ᱯᱷᱟᱭᱥᱟᱞᱟ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱚᱯᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱥᱮᱸᱫᱨᱟ ᱨᱮ ᱢᱩᱞᱠᱤᱭᱟᱝ ᱟᱠᱟᱫ ᱠᱚᱣᱟ.

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱟᱠ ᱢᱟᱱᱮ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱮᱢᱟᱠᱟᱱᱟ᱾ A' Design Awards ᱫᱚ ᱱᱚᱶᱟ ᱥᱚᱢᱟᱱ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱠᱚ ᱟᱨ ᱥᱚᱢᱟᱡ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱢᱤ ᱮᱢ ᱠᱚ᱾

Off the Eaten Path ᱥᱱᱮᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱨᱮ ᱨᱮ ᱵᱟᱹᱲᱛᱤ

ᱚᱯᱷ ᱫᱤ ᱤᱴᱮᱱ ᱯᱟᱛᱷ ᱫᱚ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱫᱟᱨᱮ ᱪᱮᱛᱟᱱ ᱛᱮᱭᱟᱨᱟᱜ ᱥᱱᱮᱠ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜᱟ᱾ ᱱᱚᱣᱟ ᱥᱱᱮᱠ ᱠᱚ ᱨᱮ ᱥᱟᱹᱨᱤ ᱛᱟᱨᱠᱟᱹᱨᱤ ᱡᱮᱞᱮᱠᱟ ᱪᱟᱱᱟ, ᱦᱮᱸᱫᱮ ᱨᱟᱦᱮᱲ ᱟᱨ ᱢᱟᱴᱟᱨ ᱟᱰᱤ ᱱᱟᱶᱟ ᱞᱮᱠᱟᱛᱮ ᱢᱮᱥᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱵᱨᱟᱸᱰ ᱠᱮ ᱡᱚᱛᱚ ᱵᱮᱵᱷᱟᱨ ᱨᱮ ᱢᱤᱫᱴᱮᱱ ᱡᱩᱲᱟᱹᱣᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱟᱭ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱫᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱵᱮᱴᱟᱨ ᱯᱷᱚᱨ ᱭᱩ ᱥᱱᱮᱠ ᱛᱚᱯᱚᱞ ᱨᱮ ᱟᱰᱤ ᱦᱟᱥᱟᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱛᱟᱞᱟ ᱨᱮ ᱵᱨᱟᱸᱰ ᱠᱮ ᱮᱴᱟᱜ ᱠᱚ ᱠᱷᱚᱱ ᱟᱞᱜᱟ ᱛᱮ ᱧᱮᱞ ᱩᱨᱩᱢ ᱦᱩᱭᱩᱜ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱟᱭ᱾ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜ ᱚᱠᱛᱚ ᱨᱮ ᱦᱩᱰᱤᱧ ᱜᱟᱫᱮᱞ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱥᱮᱞᱮᱫ ᱞᱮᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱴᱷᱮᱱ ᱨᱮ ᱟᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱠᱚ ᱮᱢ ᱞᱮᱫᱟ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱢᱚᱱ ᱛᱮ ᱫᱤᱡᱟᱭᱤᱱ ᱨᱮᱱᱟᱜ ᱩᱭᱦᱟᱹᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱟᱨ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱟᱴᱠᱟᱨ ᱠᱮ ᱜᱚᱲᱚ ᱮᱢ ᱞᱮᱫᱟ᱾

ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮᱠᱚᱨᱰ

PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱚ ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱥᱟᱶ 77 A' Design Award ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ A' Design Award & Competition ᱟᱠ 2013 - 2014 ᱟᱨ 2019 - 2020 ᱥᱚᱝᱥᱠᱚᱨᱚᱱ ᱵᱤᱪᱠᱟᱨ ᱨᱮ ᱮᱢ ᱟᱠᱟᱫᱟ.

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱵᱟᱵᱚᱫ ᱨᱮ

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱛᱤᱭᱚᱜᱤᱛᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱩᱱᱤᱭᱟᱸᱨᱮ ᱜᱩᱱᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱵᱮᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱭ ᱮᱫᱟᱭ᱾ ᱱᱚᱣᱟ ᱫᱚ A' Design Award & Competition ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱵᱽᱨᱟᱱᱰᱤᱝ ᱮᱡᱮᱱᱥᱤ ᱠᱚ ᱟᱨ ᱯᱨᱚᱰᱟᱠᱴ ᱛᱮᱭᱟᱨᱠᱟᱨᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱟᱹᱰᱤ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱨᱮ Bottles, Boxes, Cans, Pouches, Tubes ᱟᱨ Cartons ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ ᱯᱨᱚᱠᱟᱥ ᱟᱠᱟᱱᱟ https://designers.org/sat/dizain-gutu/pekejing

A' Design Award & Competition ᱵᱟᱵᱚᱫ ᱨᱮ

2008 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱚᱪᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ, ᱵᱤᱪᱟᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱚᱢᱟᱡ ᱠᱚ ᱟᱹᱜᱩ ᱵᱟᱹᱲᱦᱟᱣ ᱫᱚ A' Design Award ᱟᱠ ᱯᱟᱨᱚᱯᱠᱟᱨᱤ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱱᱟ, ᱥᱚᱢᱟᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱞ ᱠᱟᱱ ᱵᱮᱥ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ, ᱯᱨᱚᱡᱮᱠᱴ ᱠᱚ ᱟᱨ ᱥᱮᱣᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱠᱟᱛᱮ, ᱟᱨ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱢ ᱟᱨ ᱥᱤᱫᱷᱟᱸᱛ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱱᱤᱭᱟᱸ ᱡᱚᱠᱷᱟ ᱥᱮᱪᱮᱫ ᱟᱨ ᱢᱩᱞ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱚᱯᱚᱱ ᱛᱮ ᱢᱩᱞ ᱟᱠᱟᱱᱟ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱡᱮᱞᱮᱠᱟ ᱠᱟᱢ ᱟᱹᱰᱤ, ᱮᱨᱜᱚᱱᱚᱢᱤᱠᱥ, ᱤᱸᱡᱤᱱᱤᱭᱟᱨᱤᱝ, ᱯᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ, ᱱᱟᱣᱟ ᱥᱩᱡᱷᱟᱹᱣ, ᱵᱮᱵᱷᱟᱨ ᱟᱹᱰᱤ, ᱴᱤᱠᱟᱣᱯᱟᱱᱟ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱮᱸᱫᱨᱟ ᱨᱮ, ᱥᱠᱚᱨ ᱱᱚᱨᱢᱟᱞᱟᱭᱤᱡᱮᱥᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱯᱟᱠᱷᱯᱟᱛ ᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ ᱯᱞᱟᱴᱤᱱᱟᱢ, ᱥᱳᱱᱟ, ᱨᱩᱯᱟ, ᱠᱟᱥᱟ ᱟᱨ ᱞᱚᱦᱟ ᱫᱚᱨᱡᱟ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ. ᱡᱚᱜᱽᱜᱽ ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ A' Design Prize ᱧᱟᱢᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱴᱨᱚᱯᱷᱤ, ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱥ ᱟᱹᱰᱤ ᱟᱠ ᱯᱨᱚᱢᱟᱱ ᱯᱚᱛᱚᱨ, ᱦᱟᱨᱰᱠᱚᱵᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱯᱚᱛᱚᱵ, A' Design Award ᱧᱟᱢᱚᱜ ᱞᱚᱜᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱣᱚᱱ ᱵᱷᱚᱨ ᱞᱟᱭᱥᱮᱱᱥ, ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱠᱟᱢ ᱠᱚ ᱟᱠ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ, ᱤᱴᱟᱞᱤ ᱨᱮ ᱜᱟᱞᱟ ᱢᱟᱦᱟᱸ ᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱟᱨᱚᱢ ᱨᱮ ᱵᱟᱹᱭᱦᱟᱹ, World Design Rankings ᱟᱨ Designer Rankings ᱨᱮ ᱥᱟᱢᱤᱞ, ᱟᱨ ᱡᱚᱱᱥᱚᱢᱯᱚᱨᱠ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱥᱮᱣᱟ ᱠᱚ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ, ᱠᱟᱢ ᱟᱯᱞᱚᱰ ᱟᱨ ᱟᱫᱤᱢ ᱥᱠᱚᱨ ᱧᱟᱢ ᱫᱚ ᱢᱩᱯᱷᱚᱛ ᱠᱟᱱᱟ, ᱟᱨ Professional Edition ᱟᱨ Digital Edition ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱫᱚ A' Design Prize ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱯᱷᱤᱥ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱱᱴᱨᱟᱠᱴ ᱫᱟᱨᱟᱭ ᱛᱮ ᱵᱟᱸᱫᱷᱟ ᱵᱟᱹᱱᱩᱜ ᱠᱚᱣᱟ. ᱟᱨᱦᱚᱸ ᱵᱟᱛᱟᱣ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ https://competition.adesignaward.com

ᱠᱷᱚᱵᱚᱨ ᱥᱟᱫᱷᱚᱱ ᱠᱚ

• ᱧᱟᱢᱚᱜ ᱥᱟᱦᱴᱟ: https://designers.org/sat/100582
• A' Design Award ᱥᱟᱦᱴᱟ: https://competition.adesignaward.com/100582
• ᱠᱷᱚᱵᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱴᱷᱟᱣᱠᱟᱹ: https://www.designnewsroom.com/!100582
• ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ: https://designers.org/sat/d/133313

ᱠᱷᱚᱵᱚᱨ ᱡᱚᱜᱟᱡᱚᱜ

Giulia Ferrari, ᱠᱷᱚᱵᱚᱨ ᱫᱚᱯᱷᱛᱚᱨ
Designers.Org
Via Leone Leoni 32, 22100 Como, ᱤᱴᱟᱞᱤ
press@designers.org
+39 031 4491953

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