PepsiCo Design and Innovation ᱫᱟᱨᱟᱭ ᱛᱮ Doritos x Empirical Nacho Cheese Spirit ᱤᱱᱯᱷᱞᱩᱮᱱᱥᱚᱨ ᱠᱤᱴ ᱧᱩᱛᱩᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱫᱟ

ᱛᱩᱨᱩᱛ ᱯᱟᱴᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ

ᱠᱚᱢᱚ, ᱤᱴᱟᱞᱤ, 23 ᱮᱯᱨᱤᱞ, 2025 /DesignNewswire/ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱧᱩᱛᱩᱢ Doritos x Empirical Nacho Cheese Spirit ᱤᱱᱯᱷᱞᱩᱮᱱᱥᱚᱨ ᱠᱤᱴ ᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱮᱢ ᱟᱠᱟᱫᱟ, A' Design Award & Competition ᱡᱟᱱᱟᱣ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱫᱚ 2024 - 2025 A' Design Award & Competition ᱟᱠ ᱵᱷᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱜᱚᱯᱚᱱ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱛᱮ ᱯᱷᱟᱭᱥᱟᱞᱟ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱚᱯᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱥᱮᱸᱫᱨᱟ ᱨᱮ ᱢᱩᱞᱠᱤᱭᱟᱝ ᱟᱠᱟᱫ ᱠᱚᱣᱟ.

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱟᱠ ᱢᱟᱱᱮ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱮᱢᱟᱠᱟᱱᱟ᱾ A' Design Awards ᱫᱚ ᱱᱚᱶᱟ ᱥᱚᱢᱟᱱ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱠᱚ ᱟᱨ ᱥᱚᱢᱟᱡ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱢᱤ ᱮᱢ ᱠᱚ᱾

Doritos x Empirical Nacho Cheese Spirit ᱤᱱᱯᱷᱞᱩᱮᱱᱥᱚᱨ ᱠᱤᱴ ᱵᱤᱥᱚᱭ ᱨᱮ

Doritos x Empirical Nacho Cheese Spirit ᱫᱚ ᱢᱤᱫ ᱤᱱᱯᱷᱞᱩᱮᱱᱥᱚᱨ ᱠᱤᱴ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ Nacho Cheese ᱥᱚᱶᱟᱫ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱤᱢᱤᱛ ᱮᱰᱤᱥᱚᱱ ᱥᱯᱤᱨᱤᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ Doritos ᱨᱮᱭᱟᱜ Nacho Cheese ᱥᱚᱶᱟᱫ ᱫᱚ ᱡᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱟᱰᱟᱭᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱰᱤᱯ, ᱯᱚᱯᱠᱚᱨᱱ ᱟᱨ ᱮᱴᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱒᱐᱒᱓ ᱥᱮᱨᱢᱟ ᱨᱮ, ᱥᱚᱶᱟᱫ ᱠᱚᱢᱯᱟᱱᱤ Empirical ᱫᱚ Doritos ᱴᱷᱮᱱ ᱢᱩᱲᱩᱛ ᱥᱚᱶᱟᱫ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱱᱟᱶᱟ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱞᱮᱫᱟ: Nacho Cheese ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱯᱤᱨᱤᱴ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱧᱮᱞᱧᱟᱢᱤᱭᱟᱹ ᱠᱚ ᱴᱷᱮᱱ ᱱᱚᱶᱟ ᱵᱟᱝ ᱟᱥᱚᱠᱟᱭ ᱢᱤᱫᱩᱱ ᱠᱚ ᱩᱫᱩᱜᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱢᱤᱛ ᱨᱤᱞᱤᱡᱽ ᱫᱚ ᱛᱩᱨᱩᱭ ᱴᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱠᱚᱢ ᱚᱠᱛᱚ ᱨᱮ ᱡᱚᱛᱚ ᱟᱹᱠᱷᱨᱤᱧ ᱮᱱᱟ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱟᱠᱟᱛ ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱚᱡᱽ ᱠᱚᱣᱟᱜ ᱫᱷᱮᱭᱟᱱ ᱮ ᱧᱟᱢ ᱠᱮᱫᱟ᱾

ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮᱠᱚᱨᱰ

ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱟᱨᱟᱭ ᱛᱮ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱚ 125 A' Design Award ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱧᱟᱢᱚᱜ ᱦᱩᱭ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ A' Design Award & Competition ᱟᱠ 2013 - 2014 ᱠᱷᱚᱱ 2024 - 2025 ᱡᱟᱠᱟᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ ᱨᱮ ᱮᱢ ᱟᱠᱟᱫᱟ.

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱵᱟᱵᱚᱫ ᱨᱮ

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱛᱤᱭᱚᱜᱤᱛᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱩᱱᱤᱭᱟᱸᱨᱮ ᱜᱩᱱᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱵᱮᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱭ ᱮᱫᱟᱭ᱾ ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ A' Design Award & Competition ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱵᱽᱨᱟᱱᱰᱤᱝ ᱮᱡᱮᱱᱥᱤ ᱠᱚ ᱟᱨ ᱯᱨᱚᱰᱟᱠᱴ ᱛᱮᱭᱟᱨᱠᱟᱨᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱨᱮ ᱟᱹᱰᱤ ᱛᱮ Bottles, Boxes, Cans, Pouches, Tubes ᱟᱨ Cartons ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ ᱯᱨᱚᱠᱟᱥ ᱟᱠᱟᱱᱟ https://designers.org/sat/dizain-gutu/pekejing

A' Design Award & Competition ᱵᱟᱵᱚᱫ ᱨᱮ

A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ, ᱵᱤᱪᱟᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ 2008 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱚᱪᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. A' Design Award ᱟᱠ ᱯᱟᱨᱚᱯᱠᱟᱨᱤ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱚᱢᱟᱡ ᱠᱚ ᱟᱹᱜᱩ ᱵᱟᱹᱲᱦᱟᱣ ᱠᱟᱱᱟ, ᱥᱚᱢᱟᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱞ ᱠᱟᱱ ᱵᱮᱥ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ, ᱯᱨᱚᱡᱮᱠᱴ ᱠᱚ ᱟᱨ ᱥᱮᱣᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱠᱟᱛᱮ, ᱟᱨ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱢ ᱟᱨ ᱥᱤᱫᱷᱟᱸᱛ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱱᱤᱭᱟᱸ ᱡᱚᱠᱷᱟ ᱥᱮᱪᱮᱫ ᱟᱨ ᱢᱩᱞ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱚᱯᱚᱱ ᱛᱮ ᱢᱩᱞᱠᱤᱭᱟᱝ ᱟᱠᱟᱱᱟ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱡᱮᱞᱮᱠᱟ ᱠᱟᱢ ᱟᱹᱰᱤ, ᱮᱨᱜᱚᱱᱚᱢᱤᱠᱥ, ᱤᱸᱡᱤᱱᱤᱭᱟᱨᱤᱝ, ᱯᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ, ᱱᱟᱣᱟ ᱥᱩᱡᱷᱟᱹᱣ, ᱵᱮᱵᱷᱟᱨ ᱟᱹᱰᱤ, ᱴᱤᱠᱟᱣᱯᱟᱱᱟ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱮᱸᱫᱨᱟ ᱨᱮ, ᱥᱠᱚᱨ ᱱᱚᱨᱢᱟᱞᱟᱭᱤᱡᱮᱥᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱯᱟᱠᱷᱯᱟᱛ ᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ ᱯᱞᱟᱴᱤᱱᱟᱢ, ᱥᱳᱱᱟ, ᱨᱩᱯᱟ, ᱠᱟᱥᱟ ᱟᱨ ᱞᱚᱦᱟ ᱫᱚᱨᱡᱟ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ. ᱡᱚᱜᱽᱜᱽ ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱞᱟᱹᱜᱤᱫ A' Design Prize ᱨᱮ ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱴᱨᱚᱯᱷᱤ, ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱥ ᱟᱹᱰᱤ ᱟᱠ ᱯᱨᱚᱢᱟᱱ ᱯᱚᱛᱚᱨ, ᱦᱟᱨᱰᱠᱚᱵᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱯᱚᱛᱚᱵ, A' Design Award ᱧᱟᱢᱚᱜ ᱞᱚᱜᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱣᱚᱱ ᱵᱷᱚᱨ ᱞᱟᱭᱥᱮᱱᱥ, ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱠᱟᱢ ᱠᱚ ᱟᱠ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ, ᱤᱴᱟᱞᱤ ᱨᱮ ᱜᱟᱞᱟ ᱢᱟᱦᱟᱸ ᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱟᱨᱚᱢ ᱨᱮ ᱵᱟᱹᱭᱦᱟᱹ, World Design Rankings ᱟᱨ Designer Rankings ᱨᱮ ᱥᱟᱢᱤᱞ, ᱟᱨ ᱡᱚᱱᱥᱚᱢᱯᱚᱨᱠ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱥᱮᱣᱟ ᱠᱚ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱟᱛᱮ, ᱠᱟᱢ ᱟᱯᱞᱚᱰ ᱠᱟᱛᱮ ᱟᱨ ᱟᱫᱤᱢ ᱥᱠᱚᱨ ᱧᱟᱢ ᱫᱚ ᱢᱩᱯᱷᱚᱛ ᱠᱟᱱᱟ, ᱟᱨ Professional Edition ᱟᱨ Digital Edition ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱫᱚ A' Design Prize ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱯᱷᱤᱥ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱱᱴᱨᱟᱠᱴ ᱫᱟᱨᱟᱭ ᱛᱮ ᱵᱟᱸᱫᱷᱟ ᱵᱟᱹᱱᱩᱜ ᱠᱚᱣᱟ. ᱵᱟᱹᱲᱛᱤ ᱵᱟᱛᱟᱣ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ https://competition.adesignaward.com

ᱠᱷᱚᱵᱚᱨ ᱥᱟᱫᱷᱚᱱ ᱠᱚ

• ᱧᱟᱢᱚᱜ ᱥᱟᱦᱴᱟ: https://designers.org/sat/169155
• A' Design Award ᱥᱟᱦᱴᱟ: https://competition.adesignaward.com/169155
• ᱠᱷᱚᱵᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱴᱷᱟᱣᱠᱟᱹ: https://www.designnewsroom.com/!169155
• ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ: https://designers.org/sat/d/133313

ᱠᱷᱚᱵᱚᱨ ᱡᱚᱜᱟᱡᱚᱜ

Giulia Ferrari, ᱠᱷᱚᱵᱚᱨ ᱫᱚᱯᱷᱛᱚᱨ
Designers.Org
Via Leone Leoni 32, 22100 Como, ᱤᱴᱟᱞᱤ
press@designers.org
+39 031 4491953

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