Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ by Zhang Zhipeng

Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2020

Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

26,662

Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ

Book Text: شيوانيو بنگشائو هڪ چيني شراب جي پيڪيجنگ ڊيزائن آهي. هن ڊيزائن ۾ چيني روايتي پرفارمنس، شينهن جو ناچ، مکيه بصري موضوع طور استعمال ڪيو ويو آهي. بوتل شيشي مان ٺهيل آهي، جنهن تي ڪاري شفاف اسپري ٿيل فينش آهي، ۽ بوتل جو شڪل قديم چيني شراب جي ٿانون تي ٻڌل آهي، جنهن ۾ سونهري تفصيل آهن. ٻاهرين دٻي ڪاري خاص ڪاغذ مان ٺهيل آهي، جنهن ۾ اسٽيمپنگ عمل استعمال ٿيل آهي. دٻي جي مٿان هڪ سچترائيل شينهن جو مٿو رکيل آهي. دٻي کي کولڻ سان شينهن جي مٿي جو رنگ ظاهر ٿئي ٿو ۽ پيئڻ جي عمل ۾ رسمي احساس جو اضافو ڪري ٿو.

The Recognition

About the A' Design Award چاندي انعام

Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Shiwanyubingshao بنيادي ڪم: شراب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng