2000 Meters بنيادي ڪم: چانهه جي پيڪيجنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
2000 Meters بنيادي ڪم: چانهه جي پيڪيجنگ
by Tiger Pan
Client: 2000meters Tea（Yunnan） Co., Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #100794The Design
About 2000 Meters بنيادي ڪم: چانهه جي پيڪيجنگ
2000 ميٽر چين جي يونان مان هڪ ڪاري چانهه جي برانڊ لاءِ هڪ پيڪيجنگ ڊيزائن آهي. هي سلسلو پيدائشي علائقي، معيار ۽ ذائقي جي بنياد تي ٽن سطحن ۾ ورهايل آهي. سڄي رينج جي گڏيل علامت طور اٺ ڪنڊي شڪل استعمال ڪئي وئي آهي. هيٺين سطح کي ڪاغذ ۾ بند ڪيو ويو آهي، جيڪو سڀ کان وڌيڪ استعمال ٿيندڙ مواد آهي، جڏهن ته وچين ۽ اعليٰ سطحون ڌاتوءَ جا دٻا استعمال ڪن ٿيون. دٻي جي مٿان هڪ ننڍڙو ڳاڙهو جبل اُڀري ٿو جيڪو ظاهر ڪري ٿو ته چانهه بلند اوچائيءَ تي اُڀري ٿي. ڪارو ۽ ڳاڙهو مکيه رنگ آهن، جن ۾ ٿورو اڇو ۽ پراڻي وڻ، برش ۽ چنبيليءَ جون ساديون تصويرون شامل آهن.
The Recognition
About the A' Design Award چاندي انعام
2000 Meters بنيادي ڪم: چانهه جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. 2000 Meters بنيادي ڪم: چانهه جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. 2000 Meters بنيادي ڪم: چانهه جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
- Dimensions & Packaging
- High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm - Tags
- Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
- Production Technology
- We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
- Design Challenge
- In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
- Research
- When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
- Inspiration
- 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
- Project Duration
- The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
- Operation Flow
- "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
- Team Members
- Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie - Image Credits
- Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie
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