Ai Academy برانڊ سڃاڻپ by Emanuele Grittini

Ai Academy برانڊ سڃاڻپ by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2020

Ai Academy برانڊ سڃاڻپ

by Emanuele Grittini

Client: Ai Academy

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #100933

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy برانڊ سڃاڻپ

اي آءِ اڪيڊمي هڪ برانڊ سڃاڻپ آهي، جيڪا هڪ اهڙي ڪمپني لاءِ ٺاهي وئي آهي، جيڪا مصنوعي ذهانت (Artificial Intelligence) جي شعبي ۾ ڪم ڪري ٿي. لوگو ٽائيپ مونو اسپيسڊ فونٽس تي ٻڌل آهي، جيڪي عام طور تي پروگرامنگ جي ماحول ۾ استعمال ٿيندا آهن. پس منظر (بيڪ گرائونڊز) مصنوعي ذهانت جي گھڻ رخي (multidisciplinary) نوعيت کي بصري طور تي، بغير ٽيڪنالاجي جي سڌي حوالي جي، تجريدي عڪسن ۾ بيان ڪن ٿا. اُهي پاڻي تي ٻڌل رنگن سان تجرباتي رنگ ملائڻ جي ٽيڪنڪ استعمال ڪندي تيار ڪيا ويا، پوءِ انهن جي فوٽوگرافي ڪئي وئي ۽ پوسٽ پروڊڪشن ذريعي انهن کي آخري شڪل ڏني وئي. لوگو ٽائيپ ۽ پس منظر جي وچ ۾ موجود تضاد (contrast) لوگو کي واضح طور تي نمايان رکي ٿو. جرئتمند رنگ ايونٽس ۽ سوشل ميڊيا مواد ۾ سڃاڻپ کي وڌيڪ آسان بڻائين ٿا.

The Recognition

About the A' Design Award لوهه انعام

Ai Academy برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Ai Academy برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Ai Academy برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.