Co Ba Coffee ڪافي پيڪيجنگ by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2020
Co Ba Coffee ڪافي پيڪيجنگ
by My Linh Mac
Client: Mmac
A' Design Award برونز انعام Winner in پيڪيجنگ Category
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The Design
About Co Ba Coffee ڪافي پيڪيجنگ
ڪو با ڪافي هڪ پيڪيجنگ ڊزائين آهي، جيڪو هڪ ويٽنامي ڪافي برانڊ لاءِ ٺاهيو ويو آهي. هي پيڪيجنگ ايگ ڪافي کي پيش ڪري ٿي، جيڪا ويٽنام جو هڪ روايتي مشروب آهي ۽ اڃا تائين ٻين ملڪن ۾ گهٽ ڄاتل سڃاتل آهي. لوگو باني جي هڪ اقلاء (مِنيمَلسٽ) تصوير تي ٻڌل آهي. برانڊ جو نالو هڪ ويٽنامي اصطلاح مان ورتل آهي، جيڪو ڦوپي (چاچي) لاءِ استعمال ٿيندو آهي ۽ اهو خانداني رشتن ۽ سماجي زندگي جي ياد ڏياري ٿو. رنگ انهيءَ زرعي زمين مان ورتل آهن، جتي ڪافي جا داڻا پوکيا ويندا آهن. ٿيلن ۽ اسٽيشنري لاءِ ٻيهر استعمال لائق ڪاغذ ۽ پالئيسٽر استعمال ڪيا ويا آهن. جديد ڊزائين خاص طور تي انهن ڪافي پيئندڙن لاءِ ٺاهيو ويو آهي، جيڪي هلندي هلندي ان کي پيئندا آهن.
The Recognition
About the A' Design Award برونز انعام
Co Ba Coffee ڪافي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Co Ba Coffee ڪافي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Co Ba Coffee ڪافي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
- Team Members
- Graphic Design & Illustration by My Linh Mac
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