Problue Annual Posters بنيادي ڪارج: پوسٽر by JBBC Branding Consultancy

Problue Annual Posters بنيادي ڪارج: پوسٽر by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.

چانديفوٽوگرافي· 2020

Problue Annual Posters بنيادي ڪارج: پوسٽر

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award چاندي انعام Winner in فوٽوگرافي Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters بنيادي ڪارج: پوسٽر

پرابليو سالياني پوسٽرز هڪ ڊائيونگ برانڊ لاءِ تيار ڪيل ڇپيل پوسٽرن جو هڪ سلسلو آهي. هر پوسٽر ۾ هڪ ماڊل ڏيکاريو ويو آهي جيڪو شهري نموني وارا شاندار ڪپڙا ۽ ڊائيونگ سوٽ ٻئي پهريل آهي، جنهنڪري روزمره جي زندگي ۽ ڊائيونگ جي وچ ۾ تبديلي ظاهر ٿئي ٿي. مرد کي شاندار ڏيکارڻ لاءِ سرمئي نيرو رنگ استعمال ڪيو ويو آهي، ۽ عورت لاءِ ڳاڙهو رنگ استعمال ڪيو ويو آهي. ڪيموفليج فنز شهري زندگيءَ جي حرڪت ڏانهن اشارو ڪن ٿا. ابتڙ خصوصيتون ارادي سان ترتيب ڏنيون ويون آهن، جهڙوڪ تيز ۽ ساڪن، روزمره وارا ڪپڙا ۽ ڊائيونگ سوٽ، هموار ۽ تيز. هر پوسٽر جي ماپ 420 کان 594 ملي ميٽر آهي.

The Recognition

About the A' Design Award چاندي انعام

Problue Annual Posters بنيادي ڪارج: پوسٽر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Problue Annual Posters بنيادي ڪارج: پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Problue Annual Posters بنيادي ڪارج: پوسٽر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd