Ugly Monster پاپسیکل پيڪيجنگ by JBBC Branding Consultancy

Ugly Monster پاپسیکل پيڪيجنگ by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2020

Ugly Monster پاپسیکل پيڪيجنگ

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster پاپسیکل پيڪيجنگ

اگلي مانسٽر تائیوان ۾ ٺهيل پاپسيکل پراڊڪٽ لاءِ پيڪيجنگ آهي. ڊزائن ۾ ھڪ سائو ڪردار ڏيکاريو ويو آھي، جنھن جي مٿاڇري تي نراس پڻو آھي، جو امرود کان متاثر آھي، ھڪ گاھ جو ميوو جو يانچاؤ شھر ۾ پوکجي ٿو. فلوريسنٽ سائي رنگ ڪردار کي مثبت ۽ جيوت واري ظاھري ڏئي ٿو. جسم ۽ ٽنگن جي نسبت غير برابر آھي، ۽ ڪردار جي ھٿ نه آھن، جنھن ڪري شڪل مضحکہ خيز ڏسڻ ۾ اچي ٿي. پيڪيج جي ماپ 70 ملي ميٽر ويڪر، 195 ملي ميٽر ڊيگھ ۽ 20 ملي ميٽر اوچائي آھي. مقصد پراڊڪٽ کي وڌائڻ ۽ ننڍي شھر ۽ ان جي هارين تي ڌيان ڇڪائڻ آھي.

The Recognition

About the A' Design Award برونز انعام

Ugly Monster پاپسیکل پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Ugly Monster پاپسیکل پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Ugly Monster پاپسیکل پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.