Jianlibao Wepop مشروب جي پيڪيجنگ by Tiger Pan

Jianlibao Wepop مشروب جي پيڪيجنگ by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2020

Jianlibao Wepop مشروب جي پيڪيجنگ

by Tiger Pan

Client: Jianlibao

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Jianlibao Wepop مشروب جي پيڪيجنگ

ويپوپ (Wepop) هڪ کنڊ کان سواءِ ميوي جي ذائقي واري چمڪندڙ پاڻي لاءِ ٺهيل پيڪيجنگ آهي. PET بوتل هڪ سادي شڪل رکي ٿي جيڪا مٿي ڏانهن سوڙهي ٿيندي وڃي ٿي. هڪ سِلڪ-اسڪرين مَيٽ فلم مٿاڇري کي مضبوط گرفت ۽ نرم احساس ڏئي ٿي. ٽائپ فيس هڪ پکسل اثر استعمال ڪري ٿي، ۽ هر اکر کي الڳ الڳ اسٽروڪ ۾ ورهايو ويو آهي جيڪي تعميراتي بلاڪ جي طور تي ڪم ڪن ٿا. ميوا پاپ آرٽ انداز ۾ چٽيا ويا آهن، جن ۾ اعليٰ خالصيت جي متضاد رنگن سان چار ذائقا نشان زد ٿيل آهن. پيڪيجنگ جو مقصد نوجوان صارفين لاءِ هڪ صحتمند مشروب پيش ڪرڻ آهي.

The Recognition

About the A' Design Award چاندي انعام

Jianlibao Wepop مشروب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Jianlibao Wepop مشروب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Jianlibao Wepop مشروب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
Dimensions & Packaging: Diameter 67.5mm
Height 213mm
Tags: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
Production Technology: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
Design Challenge: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
Research: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
Inspiration: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
Operation Flow: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
Team Members: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie