Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ by Jansword Zhu

Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2020

Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ

by Jansword Zhu

Client: Jansword zhu

A' Design Award چاندي انعام Winner in گرافڪ Category

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The Design

About Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ

فاريسٽ فوڊ ڪورٽ هڪ فوڊ ڪورٽ آهي جيڪو بيجنگ ۾ مشهور جاپاني معمار ڪوما ڪينگو جي ڊزائين ڪيل آفيس بلڊنگ ۾ واقع آهي. آرڪيٽيڪچر جو بنيادي تصور "شهر ۾ ٻيلو" آهي. برانڊنگ ۽ 6m*150m جي وڏي وال آرٽ هن تصور مان اُڀري. دلڪش گرافڪس ۽ بهندڙ اسٽروڪ سنجيده آفيس بلڊنگ ذريعي هڪ آرامدائي، نامياتي پر شهري وهڪرو آڻين ٿا. نيم-تجريدي عڪس نگاري آفيس جي ماحول کي متوازن ڪيو ۽ تمام گهڻو ٻارن وارو يا پيارو ٿيڻ کان بچايو.

The Recognition

About the A' Design Award چاندي انعام

Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Lei Shing Hong Forest Food Court وال آرٽ ۽ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu