Debes Intervenir حفاظتي پوسٽر by Eduardo Walles

Debes Intervenir حفاظتي پوسٽر by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2020

Debes Intervenir حفاظتي پوسٽر

by Eduardo Walles

Client: tApp

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About Debes Intervenir حفاظتي پوسٽر

ڊيبس انٽرووينر هڪ ڪم جي جاءِ تي حفاظت جي پوسٽر مهم آهي، جيڪا هڪ صنعتي پلانٽ لاءِ ٺاهي وئي آهي. پوسٽرن ۾ اوزارن ۽ سهولتن جو صحيح ۽ غلط استعمال ڏيکاريو ويو آهي. هر منظر ان لمحي تي ڌيان ڏئي ٿو جيڪو حادثي کان بلڪل اڳ ٿئي ٿو. مزدورن سان هڪ دوستاڻو ۽ واضح تعلق قائم ڪرڻ لاءِ ڪامڪ اسٽائل استعمال ڪيو ويو آهي. هڪ مصور ڪردار عملي کي هر پيغام ذريعي رهنمائي ڏئي ٿو. آرٽ ورڪ کي ويڪٽر السٽريشن اوزارن سان ٺاهيو ويو ته جيئن هڪ نامياتي ۽ آزاد لڪير برقرار رکي وڃي، ان کان پوءِ ان کي تصويري ايڊيٽنگ سافٽ ويئر سان رنگ ڏنو ويو ۽ ترتيب ڏني وئي. هر پوسٽر اسٽائرين تي ڇاپيل آهي ۽ ان جو ماپ 900 کان 600 ملي ميٽر آهي.

The Recognition

About the A' Design Award لوهه انعام

Debes Intervenir حفاظتي پوسٽر A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Debes Intervenir حفاظتي پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Debes Intervenir حفاظتي پوسٽر جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimensions & Packaging: Styrene 900 mm X 600 mm. Depth. 50
Tags: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Production Technology: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Design Challenge: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Research: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiration: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Project Duration: The project started in September 2016 and finished in November 2016 in CDMX.
Operation Flow: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patents: None, everything was created form scratch.
Team Members: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Image Credits: None, everything was created form scratch.