Winter Navel نارنگي پيڪيج by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2020

Winter Navel نارنگي پيڪيج

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel نارنگي پيڪيج

ڊزائن نامياري فارم مان پيدا ڪيل نارنگي کي فروغ ڏيڻ آهي ، سياري نيول نالي رکيو ويو آهي. پيڪيج ۾ گتي باڪسن جا ٻه سائز ، cardاڻ وارا ڪارڊ ، اورنج پيلير لاءِ لفافي شامل آهن. سياري جي بحري فقط چار موسمن جي بپتسما کانپوءِ چونڊي سگھجي ٿي. ڊزائن جو چيلنج هي آهي ته پيڪيج تي چار موسمن جي وچ ۾ وڌندڙ اڀرندڙ معمولي ۽ هڪ جهڙي نارنگي وڻ جي مختلف روپ جي اهميت کي واضح ڪرڻ. ڊزائين ٽيم هڪ ڊرائنگ سان گڏ آئي جيڪا جڪ ۽ بين اسٽالڪ جي داستان کان متاثر هئي. فطرت ۽ انسانن جي وچ ۾ هم آهنگي جي سوچ تي زور ڏيندي.

The Recognition

About the A' Design Award برونز انعام

Winter Navel نارنگي پيڪيج A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Winter Navel نارنگي پيڪيج کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Winter Navel نارنگي پيڪيج ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu