Abhijeet Thakur طرفان Boho Ras پيڪيجڊ ڪاڪٽل

Abhijeet Thakur طرفان Boho Ras پيڪيجڊ ڪاڪٽل انتهائي معتبر 2020 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

چانديپيڪيجنگ· 2020

Boho Ras پيڪيجڊ ڪاڪٽل

Abhijeet Thakur طرفان

ڪلائنٽ: Abhijeet Thakur

پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح

38,504

تصديق ٿيل ايوارڊ فاتح

ڊزائين #101804 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

سائيٽ ڏسو A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Boho Ras پيڪيجڊ ڪاڪٽل بابت

بوه راس بهترين مڪاني هندن واري اسپرٽ سان ٺاهيل پيڪنگ ٽوٽيون وڪڻي ٿو. پيداوار هڪ بوهيميا ماحول پيدا ڪري ٿي ، جيڪو غير روايتي فني طرزِ زندگي تي قبضو ڪري ٿو ۽ مصنوعات جو بصيرت بز جي خلاصي تصوير آهي جيڪا صارف کي ڪاڪي پيئڻ کان پوءِ ملي ٿي. اهو مڪمل طور تي وچٿري پوائنٽ حاصل ڪرڻ ۾ ڪامياب ٿي چڪو آهي جتان گلوبل ۽ لوڪل ملن ، جتي اهي پيداوار لاءِ گلوڪوز وائب ٺاهڻ ۾ ڪم اچن ٿا. بوهو راس 200ml ۽ 750 ml واري بوتل ۾ پيڪ ٿيل ڪڪڙين کي وڪڻي ٿو.

سڃاڻپ

A' Design Award چاندي انعام بابت

Boho Ras پيڪيجڊ ڪاڪٽل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Boho Ras پيڪيجڊ ڪاڪٽل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Boho Ras پيڪيجڊ ڪاڪٽل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
ماپ ۽ پيڪيجنگ: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
ٽيگ: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
پيداواري ٽيڪنالاجي: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
ڊزائين چيلينج: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
تحقيق: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
الهام: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
منصوبي جو عرصو: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
عمل جو فلو: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.