Poma برقي ٽوٿ برش by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in خوبصورتي، ذاتي سنوار ۽ سينگار شين جو ڊيزائن Competition Category.

برونزسينگار پراڊڪٽ· 2020

Poma برقي ٽوٿ برش

by Andrei Majewski

Client: PomaBrush

A' Design Award برونز انعام Winner in سينگار پراڊڪٽ Category

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Colors

The Design

About Poma برقي ٽوٿ برش

پوما هڪ برقي ٽوٿ برش آهي، جيڪو روزاني واري منهن جي سنڀال ۽ سفر لاءِ ٺاهيو ويو آهي. باڊي ۽ برش هيڊ فوڊ گريڊ سلیکون مان ٺهيل آهن، جيڪي هٿ ۾ مضبوط پڪڙ ۽ دانتن ۽ گمن جي نرم صفائي فراهم ڪن ٿا. سلیکون بريسلز گھٽ بيڪٽيريا جذب ڪن ٿيون ۽ انهن کي سال ۾ صرف ٻه ڀيرا تبديل ڪرڻ جي ضرورت پوندي آهي. ٽوٿ برش جي باڊي اڪثر برقي ٽوٿ برشن کان 20 سيڪڙو ننڍي آهي، ۽ هڪ برشنگ موڊ آپريشن کي سادو رکي ٿو. ڪمپيڪٽ چارجنگ ڪيس وائرليس طريقي سان ڪم ڪري ٿو ۽ ٽوٿ برش کي وڌيڪ ٽن مهينن لاءِ چارج رکي ٿو.

The Recognition

About the A' Design Award برونز انعام

Poma برقي ٽوٿ برش A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Poma برقي ٽوٿ برش کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Poma برقي ٽوٿ برش ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales