Aesthetics and Chinese پوسٽر ڊيزائن by Chia-Hui Lien

Aesthetics and Chinese پوسٽر ڊيزائن by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2020

Aesthetics and Chinese پوسٽر ڊيزائن

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Aesthetics and Chinese پوسٽر ڊيزائن

جماليات ۽ چيني، پوسٽرن جو هڪ سلسلو آهي جيڪو چيني اکرن جي ڊيزائن تي ٻڌل آهي. هر اکر جي بناوت ان جي بنيادي اسٽروڪس مان ٺهيل آهي، جيڪي گھمندڙ ۽ تدريجي ترتيبن ۾ پيش ڪيا ويا آهن. هي سلسلو لکيل متن کي بصري علامتن ۾ تبديل ڪري ٿو ۽ فونٽ ڊيزائن کي اظهار جي هڪ عصري صورت طور استعمال ڪري ٿو. اکرن جي بناوتن کي نمايان ڪرڻ لاءِ پوسٽر، دعوت نامو ڪارڊ ۽ هڪ ڪتاب ڇپايا ويا. پوسٽرن جو ماپ 70 کان 100 سينٽي ميٽر آهي. هي ڪم چيني ٻولي ۽ اکرن کي مشرقي ثقافت جي هڪ پائيدار ثقافتي ملڪيت طور پيش ڪري ٿو.

The Recognition

About the A' Design Award برونز انعام

Aesthetics and Chinese پوسٽر ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Aesthetics and Chinese پوسٽر ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Aesthetics and Chinese پوسٽر ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN