2019 Admissions Welcome Package DGUT طالب اسواگت گفٽ باڪس by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2021
2019 Admissions Welcome Package DGUT طالب اسواگت گفٽ باڪس
by Ruikang Xie
Client: Xiexie Design
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #102057The Design
About 2019 Admissions Welcome Package DGUT طالب اسواگت گفٽ باڪس
2019ع جو داخلا استقباليه پيڪيج چين جي ڊونگگوان شهر ۾ يونيورسٽي جي نون شاگردن لاءِ تيار ڪيل هڪ گفٽ باڪس آهي. هي ڊزائن قدرتي واڌ ويجهه تي ٻڌل ٽن سالن جي هڪ بصري سلسلي کي مڪمل ڪري ٿو، جيڪو ٻج پوکڻ ۽ گل ڦٽڻ کان وٺي ميوو ڏيڻ تائين هلي ٿو. ڳاڙهي رنگ جو لنگنان لِيچي کي بنيادي نموني (پيٽرن) طور استعمال ڪيو ويو آهي، ۽ باڪس جي کُلڻ واري پاسي تي هڪ خالي (هالو) لِيچي جي شڪل ڊائي-ڪٽ ڪئي وئي آهي. هڪ ڪاٺ جو پوسٽ ڪارڊ ليزر سان اُڪريل آهي ۽ ان کي ورائي هڪ ٽي-طرفي لِيچي جي لاڪٽ (پينڊنٽ) ۾ تبديل ڪري سگهجي ٿو. باڪس ۾ خط، هڪ ڪينواس ٿيلو، مقامي انقلابي هنڌن جو نقشو، بيج، اسٽيڪرز ۽ پاسز شامل آهن.
The Recognition
About the A' Design Award برونز انعام
2019 Admissions Welcome Package DGUT طالب اسواگت گفٽ باڪس A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. 2019 Admissions Welcome Package DGUT طالب اسواگت گفٽ باڪس کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. 2019 Admissions Welcome Package DGUT طالب اسواگت گفٽ باڪس ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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