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Hanwu Liquan 1974 شراب جي پيڪيجنگ by Wen Liu and Jiabao Zou

Hanwu Liquan 1974 شراب جي پيڪيجنگ by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.


برونزپيڪيجنگ· 2020

Hanwu Liquan 1974 شراب جي پيڪيجنگ

by Wen Liu and Jiabao Zou

Client: Gansu Jiuquan Hanwu Liquor Co., Ltd

A' Design Award برونز انعام Winner in پيڪيجنگ Category

Colors

The Design

About Hanwu Liquan 1974 شراب جي پيڪيجنگ

هانوو ليوان 1974 ھڪ چيني شراب سيريز لاءِ پيڪيجنگ ڊيزائن آھي. بوتل شفاف فراسٽيڊ گلاس مان ٺاھي وئي آھي جنھن ۾ رَوسٽيڊ گولڊ جي تفصيلي سجاوٽ ڪيل آھي، جڏھن ته ڪيپ ۽ ٽيگ ڌاتو مان ٺاھيا ويا آھن. بوتل جو نيرو رنگ هان خانداني دور جي يشب (جيڊ) مان متاثر آھي. ٻه ڊريگن، جيڪي هان خانداني دور جي ڊريگن پيٽرن تي ٻڌل آھن، بنيادي بصري عنصر تشکيل ڏين ٿا. شڪل ۽ جوڙجڪ مینیملسٽ جديد اسٽائل جي پيروي ڪن ٿا. پيڪيجنگ بکس جي ماپ 88 ملي ميٽر ڊيگھ، 88 ملي ميٽر ويڪر ۽ 227.5 ملي ميٽر اوچائي آھي. ھي ڊيزائن روايتي چيني ثقافت کي عصري روپ ۾ پيش ڪري ٿو.

The Recognition

About the A' Design Award برونز انعام

Hanwu Liquan 1974 شراب جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Hanwu Liquan 1974 شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Hanwu Liquan 1974 شراب جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
Dimensions & Packaging
The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
Tags
Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
Production Technology
The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
Design Challenge
In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
Research
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
Inspiration
Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
Project Duration
The project started in January 2019 and finished in December 2019 in Shenzhen.
Operation Flow
The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
Team Members
Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang
Image Credits
Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019

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