Yuyuan Road Baijiu شراب جي پيڪيجنگ by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2020
Yuyuan Road Baijiu شراب جي پيڪيجنگ
Client: Zhiyu Department (Shanghai) co. Ltd
A' Design Award برونز انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Yuyuan Road Baijiu شراب جي پيڪيجنگ
يوييوان روڊ بائيجيو هڪ چيني شراب لاءِ پيڪيجنگ ڊيزائن آهي، جيڪا چين جي گوئيزو صوبي جي ماؤتائي شهر ۾ تيار ڪئي وڃي ٿي. هي ڊيزائن شنگهائي جي هڪ تاريخي گهٽي يوييوان روڊ ۽ ان گهٽي جي مکيه عمارت کان متاثر ٿي جوڙيو ويو آهي. لوگو ۾ پيرامائونٽ جو هڪ عنصر ڏيکاريو ويو آهي، جيڪا شنگهائي جي هڪ نشانياتي عمارت ۽ ثقافتي علامت آهي. ٻاهرين دٻي ريسائيڪل ٿيل پلاسٽڪ مان ٺهيل آهي، بوتل سرامڪ (مٽيءَ) جي آهي جنهن تي سون رنگ اسپري پينٽ ڪيل آهي، ۽ ڍَڪڻُ پلاسٽڪ جو آهي. دٻي جو ماپ 100 x 100 x 290 ملي ميٽر آهي. هن پيڪيجنگ جو مقصد صارفين تائين شنگهائي جي ثقافت پهچائڻ آهي.
The Recognition
About the A' Design Award برونز انعام
Yuyuan Road Baijiu شراب جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yuyuan Road Baijiu شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yuyuan Road Baijiu شراب جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
- Dimensions & Packaging
- The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
- Tags
- Shanghai, Yuyuan Road, History, Street, Building
- Production Technology
- The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
- Design Challenge
- In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
- Research
- The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
- Inspiration
- The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
- Project Duration
- The project started in November 2018 and finished in September 2019 in Shenzhen.
- Operation Flow
- This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
- Team Members
- Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu - Image Credits
- Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019
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