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Fresh Blood DG Youth ثقافتي نمائش by Ruikang Xie

Fresh Blood DG Youth ثقافتي نمائش by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in تقريب ۽ واقعو ڊيزائن Competition Category.


برونزتقريب· 2021

Fresh Blood DG Youth ثقافتي نمائش

by Ruikang Xie

Client: Xiexie Design

A' Design Award برونز انعام Winner in تقريب Category

23,220

Verified Award Winner

Verify Award Status for #102292

Colors

The Design

About Fresh Blood DG Youth ثقافتي نمائش

فريش بلڊ ڊي جي يوٿ چين جي ڊونگگوان ۾ منعقد ٿيندڙ هڪ ثقافتي نمائش آهي. اهي نمائش ثقافتي جدت جي تازي فراهمي جي موضوع تحت ڇهه مقامي نمائشکار پيش ڪري ٿي. ترتيب کي هڪ سبزي بازار وانگر سجايو ويو آهي، جتي گھمندڙ سبزين جيان بتيون پينڊو (پيڊلر) ٽيبلن جي قطارن جي مٿان رکيون ويون آهن. ڇهه مقامي کاڌا شيون ڇهن نمائشکارن جي پهچان جي نمائندگي ڪن ٿيون. جيئن ته هال اصل ڪم رکڻ جي قابل نه هو، تنهنڪري A5 پرچن کي کاڌي جي شڪلين ۾ ڊائي کٽ ڪيو ويو، جيئن گوگل جو روسٽ، ۽ متن ۽ تصويرن سان پرنٽ ڪيو ويو. سڀ کان وڏو ڪاغذي بيگ 340 کان 380 ملي ميٽر جي ماپ رکي ٿو.

The Recognition

About the A' Design Award برونز انعام

Fresh Blood DG Youth ثقافتي نمائش A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Fresh Blood DG Youth ثقافتي نمائش کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Fresh Blood DG Youth ثقافتي نمائش ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging
The largest DuPont paper bag size is 340mmx380mm
Tags
Culture, graphics, vegetable market, creativity, humanities
Production Technology
The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge
It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research
The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration
The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration
Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow
After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits
Image #1-5 Zhang Jingwen

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