Pizzamax برانڊ آئيڊينٽٽي by Salvita Bingelyte

Pizzamax برانڊ آئيڊينٽٽي by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2020

Pizzamax برانڊ آئيڊينٽٽي

by Salvita Bingelyte

Client: Salvita Design

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Pizzamax برانڊ آئيڊينٽٽي

پيزا ميڪس ليٿوانيا ۾ پيزا ريسٽورنٽس جي هڪ ننڍي زنجير لاءِ برانڊ آئيڊينٽٽي آهي. اڳوڻي آئيڊينٽٽي ۾ ڪيترائي گرافڪ اسٽائل ملايل هئا، جن سبب گاهڪن کي برانڊ جي ڪا خاص سمجھ نه پئي ملي. نئين ٺهيل ڊزائن ۾ هڪ سادو لوگو استعمال ڪيو ويو آهي، جنهن ۾ ڳاڙهو، ڪارو ۽ اڇو رنگ شامل آهن، جيڪي روايتي اطالوي پيزا سان سلهاڙيل آهن. لفظ ”پيزا“ ۽ ”ميڪس“ بزنس ڪارڊز ۽ پيزا باکسز جي مختلف پاسن تي رکيا ويا آهن. حرف ”M“ ۽ ”X“ جي ڇيڙن کي گول موڙ ڏنو ويو آهي، جيڪو اهو تاثر ڏئي ٿو ڄڻ ته بيڪر سڌيون ٻانهون ڊوڙائيندي پيزا کڻي هلي رهيا آهن. اِها آئيڊينٽٽي بزنس ڪارڊز، ليٽرهيڊ، پيزا باکسز ۽ ملبوسات تي لاڳو ڪئي وئي آهي.

The Recognition

About the A' Design Award برونز انعام

Pizzamax برانڊ آئيڊينٽٽي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Pizzamax برانڊ آئيڊينٽٽي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Pizzamax برانڊ آئيڊينٽٽي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens