Alpha Series شيور by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in خوبصورتي، ذاتي سنوار ۽ سينگار شين جو ڊيزائن Competition Category.

لوههسينگار پراڊڪٽ· 2020

Alpha Series شيور

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award لوهه انعام Winner in سينگار پراڊڪٽ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series شيور

الفا سيريز هڪ کمپیکٹ ، نيم پروفيشنل شيور آهي جيڪو منهن جي حفاظت لاءِ بنيادي ڪم سنڀاليندو آهي. انهي سان گڏ هڪ پراڊڪٽ جيڪو جديد طريقي سان خوبصورت جماليات سان گڏ حفظان صحت وارو حل پيش ڪري ٿو. سادگي ، گهٽتائي ۽ ڪارڪردگي آسان صارف جي رابطي سان ملندڙ منصوبي جا بنيادي اڏا آهن. خوشگوار صارف جو تجربو اهم آهي. ترڪيبون سان آساني سان شيور کان کٽي سگھجن ٿيون ۽ اسٽوريج سيڪشن ۾ رکجن ٿيون. ڊاک شوور کي چارج ڪرڻ ۽ اسٽوريج سيڪشن جي اندر يو وي لائيٽ سان گڏ ڪيل صلاحون صاف ڪرڻ لاءِ ٺهيل آهي.

The Recognition

About the A' Design Award لوهه انعام

Alpha Series شيور A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Alpha Series شيور کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Alpha Series شيور جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019