Preludes مخلوط ميڊيا اينيميشن by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
لوههفلم· 2020
Preludes مخلوط ميڊيا اينيميشن
Client: Matthew Rankin
A' Design Award لوهه انعام Winner in فلم Category
Verified Award Winner
Verify Award Status for #103476The Design
About Preludes مخلوط ميڊيا اينيميشن
پريليوڊس هڪ مختصر مخلوط ميڊيا اينيميشن آهي، جيڪا ٽي. ايس. ايليٽ جي ساڳئي نالي واري نظم تي ٻڌل آهي. هي فلم هڪ منٽ ۽ اٺ سيڪنڊن تائين هلي ٿي ۽ ايليٽ جي تصويرن (اميجري) کي هڪ اصل موسيقي واري ڪمپوزيشن سان گڏي ٿي. منظرن کي هڪ ئي بصري انداز بدران موضوع ۽ آواز ذريعي ڳنڍيو ويو آهي. هيءَ ڪم 2D ۽ 3D اينيميشن کي گڏ ڪري ٿي، جيڪا Cinema 4D ۾ ماڊل ڪئي وئي، Redshift سان رينڊر ڪئي وئي ۽ After Effects ۾ ڪمپوزٽ ڪئي وئي. مٿانهين نظرون (Aerial views) گهٽين جي سطح ڏانهن منتقل ٿين ٿيون، جتي شخصيتون اسڪرينن جي پويان هڪ ٻئي کان لنگهنديون آهن. هيءَ اينيميشن هڪ پراڻي متن ذريعي جديد زندگي تي غور ڪري ٿي.
The Recognition
About the A' Design Award لوهه انعام
Preludes مخلوط ميڊيا اينيميشن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Preludes مخلوط ميڊيا اينيميشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Preludes مخلوط ميڊيا اينيميشن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
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