Cut and Paste Branding by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
سونگرافڪ· 2021
Cut and Paste Branding
Client: Lisa Winstanley
A' Design Award سون انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #103530The Design
About Cut and Paste Branding
هي پروجيڪٽ ٽول ڪٽ، ڪٽ ۽ پيسٽ: بصري ادبيات کي روڪڻ، هڪ موضوع کي خطاب ڪري ٿو جيڪو هر ڪنهن کي متاثر ڪري سگهي ٿو ڊزائن انڊسٽري ۾ ۽ اڃا تائين بصري ادبيات هڪ موضوع آهي جنهن تي گهٽ ۾ گهٽ بحث ڪيو ويندو آهي. اهو ٿي سگهي ٿو هڪ تصوير مان حوالو وٺڻ ۽ ان مان نقل ڪرڻ جي وچ ۾ ابهام جي ڪري. تنهن ڪري، هي پروجيڪٽ جيڪو پيش ڪري ٿو، اهو آهي بيداري جي علائقن ۾ شعور آڻڻ لاءِ جيڪو بصري ادبيات جي ڀرپاسي آهي ۽ هن کي تخليقيت جي چوڌاري گفتگو جي پهرين جڳهه تي رکي ٿو.
The Recognition
About the A' Design Award سون انعام
Cut and Paste Branding A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Cut and Paste Branding کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Cut and Paste Branding شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Dimensions & Packaging
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Tags
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- Production Technology
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Design Challenge
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Research
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Inspiration
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Project Duration
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Operation Flow
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Patents
- Copyrights belong to Lisa Winstanley, 2020
- Team Members
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Image Credits
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
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