Breath پوسٽرن جي سيريز by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2020

Breath پوسٽرن جي سيريز

by Na An

Client: Luxun Academy Of Fine Arts

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #103564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Breath پوسٽرن جي سيريز

ساهه (Breath) پوسٽرن جي هڪ سيريز آهي، جيڪا COVID-19 واپاري بيماري دوران عوامي صحت بابت آگاهي وڌائڻ لاءِ تخليق ڪئي وئي هئي. اهي پوسٽر مثبت ۽ منفي شڪلين (positive and negative shapes) کي استعمال ڪندي، چهرِي جي پاسي واري پروفائل کي ماسڪ جي ڪناري سان ملائين ٿا. مشترڪ خاڪن (shared outlines) مان ساهه کڻڻ ۽ حفاظت جي وچ ۾ هڪ گڏيل ۽ باهمي رابطي جو تصور ملي ٿو. اڳتي ٻيا عنصر جيئن آسمان، شهر، دل ۽ دل جي ڌڪ (heartbeat) موضوع کي وسيع ڪري ڪميونٽي ۽ اتحاد تائين پکيڙين ٿا. گرافڪس هٿ سان ڊرا ڪيا ويا آهن ۽ اِميج ايڊيٽنگ سافٽ ويئر جي مدد سان تيار ڪيا ويا آهن. هر پوسٽر جو ماپ 700 کان 1000 ملي ميٽر آهي.

The Recognition

About the A' Design Award برونز انعام

Breath پوسٽرن جي سيريز A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Breath پوسٽرن جي سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Breath پوسٽرن جي سيريز ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensions & Packaging: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tags: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Production Technology: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Design Challenge: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Research: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiration: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Project Duration: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Operation Flow: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.