Wolffstrunk بنيادي ڪم: ڪارپوريٽ سڃاڻپ by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2021
Wolffstrunk بنيادي ڪم: ڪارپوريٽ سڃاڻپ
Client: Gerhard Wolff – Wolffstrunk
A' Design Award چاندي انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk بنيادي ڪم: ڪارپوريٽ سڃاڻپ
Wolffstrunk هڪ ڪارپوريٽ سڃاڻپ آهي جيڪا هڪ نجي ڊسٽلري ۾ تيار ٿيندڙ ميون جي شنيپس ۽ ميون جي شرابن جي هڪ برانڊ لاءِ ٺاهي وئي آهي. گرافڪ گھٽتائي ۽ درستگي بصري سڃاڻپ جي خصوصيت آهن. هڪ بگهڙ جو سادو نقش ڪارپوريٽ ڊيزائن نظام جي ڊيزائن نشان جي حيثيت ۾ ڪم ڪري ٿو، ۽ نقش ۾ بوند جي اسٽائيلائيزڊ شڪل شامل ڪئي وئي آهي. هڪ چرندڙ سر نشان کي هڪ مزاحيه ڪردار عطا ڪري ٿو ۽ متحرڪ ليآئوٽس جي اجازت ڏئي ٿو. هن نظام ۾ هڪ گڏيل نشان، ڪاروباري دستاويز، بوتلن جا ليبل، پوسٽر، پوسٽ ڪارڊ، هڪ برانڊ بڪ ۽ هڪ مختصر ويب سائيٽ اينيميشن شامل آهن.
The Recognition
About the A' Design Award چاندي انعام
Wolffstrunk بنيادي ڪم: ڪارپوريٽ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Wolffstrunk بنيادي ڪم: ڪارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Wolffstrunk بنيادي ڪم: ڪارپوريٽ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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