Woonwaard ڪارپوريٽ سڃاڻپ by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
سونگرافڪ· 2021
Woonwaard ڪارپوريٽ سڃاڻپ
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award سون انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About Woonwaard ڪارپوريٽ سڃاڻپ
ووُن وارڊ هڪ ڪارپوريٽ سڃاڻپ آهي جيڪا هالينڊ جي سڀ کان وڏين هائوسنگ ايسوسيئيشنن مان هڪ لاءِ ٺاهي وئي آهي. هيءَ سڃاڻپ جديد هوندي به سنجيده آهي، ۽ اها سڪون ۽ آرام جو احساس ڏياري ٿي. هي ڊيزائن ڪرائيدارن جي تنوع ۽ ڪرائي تي رهڻ جي مثبت پهلوئن جي نمائندگي ڪري ٿي. هر استعمال کي دائرن جو هڪ منفرد سيٽ ڏنو ويو آهي، جيڪو 250 کان وڌيڪ دائرن جي بنيادي ڊيزائن مان مختلف ترتيبن ۽ رنگن ۾ ورتو ويو آهي. ڇپيل ميڊيا ۾ FSC تصديق ٿيل ڪاغذ استعمال ڪيو ويو آهي، جنهن ۾ ڇهه پينٽون رنگ ۽ ڪارو رنگ شامل آهن. ڊجيٽل استعمال ڪاغذ جي واهپي کي گهٽائين ٿا.
The Recognition
About the A' Design Award سون انعام
Woonwaard ڪارپوريٽ سڃاڻپ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Woonwaard ڪارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Woonwaard ڪارپوريٽ سڃاڻپ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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