Oulevi Packaging Design بيئر پيڪيجنگ by Zhangyong Hou

Oulevi Packaging Design بيئر پيڪيجنگ by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2021

Oulevi Packaging Design بيئر پيڪيجنگ

by Zhangyong Hou

Client: Oulevi

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design بيئر پيڪيجنگ

اوليوي ڊرافٽ بيئر لاءِ ٺاهيل هڪ پيڪيجنگ ڊزائن آهي. ھي ڪنٽينر اسٽينليس اسٽيل جو ڊٻو آھي جنھن جي خالص گنجائش ھڪ ليٽر آھي ۽ ان جي فليٽ ڊولپمينٽ سائيز 274 ملي ميٽر ڊگھائي ۽ 193 ملي ميٽر اوچائي تي مشتمل آھي. ڇپيل گرافڪ بيئر جي گلاس جي خاڪي جي شڪل ٺاھي ٿي. تصويرون خام مال جي اصليت ڏيکارينديون آھن، جن ۾ آسٽريليا مان جَوَ (بارلي)، اتر يورپ مان خمير (يِسٽ) ۽ اتر آمريڪا مان ھاپس شامل آھن. گلاس جو نشان صارفين کي پري کان برانڊ سڃاڻڻ ۾ مدد ڏئي ٿو. ڊزائن جو مقصد شيلف تي پراڊڪٽ جي ڪھاڻي کي واضح انداز ۾ پيش ڪرڻ آھي.

The Recognition

About the A' Design Award لوهه انعام

Oulevi Packaging Design بيئر پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Oulevi Packaging Design بيئر پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Oulevi Packaging Design بيئر پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou