Birds and Coffee پيڪنگنگ by Kristina Pacesaite

Birds and Coffee پيڪنگنگ by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2021

Birds and Coffee پيڪنگنگ

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee پيڪنگنگ

هر پراڊڪٽ هڪ صحيح پيڪنگنگ جي لائق آهي. هن پيڪنگنگ کي ترقي ڪندي، ڊزائنر هڪ ڪامياب ڪافي روسٽر ڪمپنيءَ جي مدد ڪئي ته جيئن نون ماڻهن تائين پهچن جيڪي پريميئم معيار جي ڪافي کي اهميت ڏين ۽ ان جي اصليت جو خيال رکن. پيڪنگنگ جي نئين شڪل مهيا ڪندي، ڊزائنر هٿ سان ٺهيل ڪافي جي قيمت کي وڌائڻ جي ڪوشش ڪري رهيا هئا جيڪي تقريبا هر براعظم کان ايندا آهن. هر ملڪ جي پکين جي تصويرن کي استعمال ڪرڻ جو فيصلو انهن جي خوبصورت نوعيت جي بنياد تي ڪيو ويو آهي ۽ پڻ هڪ هٿ سان ٺهيل احساس آهي جيڪو اهي حتمي پيداوار کي ڏيندا آهن. ڪرافٽ پيپر ۽ تصويرن جو گہرا ڪارو ناسي رنگ پڻ ساڳيو مقصد پورو ڪري ٿو.

The Recognition

About the A' Design Award چاندي انعام

Birds and Coffee پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Birds and Coffee پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Birds and Coffee پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite