Nirvana Brand کارپوریٽ سڃاڻپ by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Nirvana Brand کارپوریٽ سڃاڻپ

by Viana Patricio Barbosa Neto

Client: Viana Patricio

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About Nirvana Brand کارپوریٽ سڃاڻپ

نروانا هڪ ڪارپوريٽ سڃاڻپ آهي، جيڪا مراقبي ۽ جامع علاج جي هڪ جاءِ لاءِ ٺاهي وئي آهي. ڊزائن سادن جاميٽرڪ شڪلن تي ٻڌل آهي، جيڪي هڪ گرڊ سسٽم تي ترتيب ڏنل آهن، ته جيئن توازن ۽ ٺهڪندڙپڻو برقرار رهي. لوگو ۾ لامحدوديت جي نشاني، لوٽس (ڪنول) جو گل، ۽ مراقبي واري وضع کي گڏ ڪيو ويو آهي. شراب جو ڳاڙهو رنگ ٻڌ ڌرم جي لباس ڏانهن اشارو ڪري ٿو، ۽ پيلو رنگ خانقاهن ۾ استعمال ٿيندڙ زيورن ڏانهن اشارو ڪري ٿو. سڃاڻپ کي ويڪٽر آرٽ ورڪ طور ٺاهيو ويو آهي، ته جيئن لوگو کي تفصيل جي نقصان کان سواءِ ننڍو يا وڏو ڪري سگهجي ۽ ان کي پرنٽ ۽ ڊجيٽل ميڊيا ٻنهي تي لاڳو ڪري سگهجي.

The Recognition

About the A' Design Award لوهه انعام

Nirvana Brand کارپوریٽ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Nirvana Brand کارپوریٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Nirvana Brand کارپوریٽ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions & Packaging: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Production Technology: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Design Challenge: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Research: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Project Duration: The project started in April 2020 and finished in June 2020 in Brazil.
Operation Flow: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Image Credits: Pexels