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The Enchanted Forest پيڪنگنگ by Elena Gamalova

The Enchanted Forest پيڪنگنگ by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.


سونپيڪيجنگ· 2021

The Enchanted Forest پيڪنگنگ

by Elena Gamalova

Client: Pagane studio

A' Design Award سون انعام Winner in پيڪيجنگ Category

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The Design

About The Enchanted Forest پيڪنگنگ

بليو لگون ڊسٽلري لاءِ ليبل ۽ پيڪنگنگ ڊيزائن، نيو ڪيليڊونيا ٻيٽن جي هڪ ننڍڙي ڊسٽلري، ۽ انهن جي رم جي بوتل، The Enchanted Forest. اهو هڪ منفرد طور تي تيار ڪيل سفيد رم آهي جنهن جي خاصيت نرم وينلا آروماس آهي، جيڪا ڏاکڻي ڪيليڊونيا ۾ هارين پاران تيار ڪيل ڪمند جي مختلف قسمن مان نڪتل آهي. مقصد هڪ ليبل ڊيزائن ٺاهڻ هو جيڪو برانڊ جي معيار کي بيان ڪري ٿو ۽ هڪ انتهائي مقابلي واري مارڪيٽ ۾ گراهڪن سان جذباتي بانڊ ٺاهي ٿو. پيڪنگنگ جو مجموعي احساس روايت ۽ جديديت جي وچ ۾ جڙيل آهي.

The Recognition

About the A' Design Award سون انعام

The Enchanted Forest پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. The Enchanted Forest پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. The Enchanted Forest پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
Dimensions & Packaging
Height 210 mm x Diameter 12 mm
Tags
spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
Production Technology
Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck.
Design Challenge
The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
Research
This design comes from a detailed observation of the manufacturer identification.
Inspiration
The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.

The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink.
Project Duration
The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
Operation Flow
It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
Patents
Copyrights belong to Elena Gamalova, 2020.

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