Fabrizzio Mendez طرفان Curridabat Ciudad Dulce پرائمري ڪم: جاءِ برانڊنگ انتهائي معتبر 2021 A' Design Award چاندي انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
چانديگرافڪ· 2021
Curridabat Ciudad Dulce پرائمري ڪم: جاءِ برانڊنگ
Fabrizzio Mendez طرفان
ڪلائنٽ: Kerigma
گرافڪ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #107169 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Curridabat Ciudad Dulce پرائمري ڪم: جاءِ برانڊنگ بابت
ڪيوريڊابٽ سيوداد ڊلسي هڪ جاءِ برانڊنگ پروگرام آهي جيڪو ڪوسٽا ريڪا جي هڪ شهر لاءِ ٺاهيو ويو. هي برانڊ سيوداد ڊلسي، يعني مٺو شهر، جي وژن جي حمايت ڪري ٿو، جيڪو فطرت مان ترغيب وٺي سڀني شهرين لاءِ هڪ مثبت تجربو فروغ ڏئي ٿو. بصري نظام قدرتي ماحول ۾ ملندڙ ورجائيندڙ شڪلين، نمونن ۽ جوڙجڪن مان تعمير ٿيل آهي، جنهن ۾ مکين جي ماناري کي ياد ڏياريندڙ هيگزاگون نمونا مکيه عنصر آهن. هيءَ لچڪدار سڃاڻپ ڇپيل ۽ ڊجيٽل مواد، عمارتن، ٻاهرين نشانين ۽ عوامي فرنيچر تي لاڳو ڪئي وئي آهي، ته جيئن مختلف سامعين شهر کي آسانيءَ سان سڃاڻي سگهن.
سڃاڻپ
A' Design Award چاندي انعام بابت
Curridabat Ciudad Dulce پرائمري ڪم: جاءِ برانڊنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Curridabat Ciudad Dulce پرائمري ڪم: جاءِ برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Curridabat Ciudad Dulce پرائمري ڪم: جاءِ برانڊنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
- ماپ ۽ پيڪيجنگ
- The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
- ٽيگ
- Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
- پيداواري ٽيڪنالاجي
- Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
- ڊزائين چيلينج
- The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
- تحقيق
- Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
- الهام
- Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
- منصوبي جو عرصو
- This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
- عمل جو فلو
- The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
- ٽيم ميمبر
- Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar - تصوير ڪريڊٽ
- All photographs by Fabrizzio Mendez
اسپانسرڊ
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