Town Longquan Tower Liquor پيڪيجنگ by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in محدود ايڊيشن ۽ ڪسٽم ڊيزائن Competition Category.
برونزمحدود ايڊيشن· 2021
Town Longquan Tower Liquor پيڪيجنگ
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award برونز انعام Winner in محدود ايڊيشن Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor پيڪيجنگ
ڊزائن تخليقي ڪم کي انجام ڏيڻ لاءِ ٽاور جي تصور کي استعمال ڪري ٿو، اتي منفرد بوتل جي شڪل واري شراب کي ٽاور ۾ سپرد ڪيو ويو آهي، چين ۾ ”ڪو به ٽي بغير دعوت“ آهي جنهن ۾ ٽن کان وڌيڪ جي معنيٰ آهي، ٻه دوست، شراب پيئڻ. خوبصورت نه آهي. بوتل جي لڪ جي مٿان مراقبي ۾ ويٺل ماڻهوءَ جو مطلب اهو آهي ته شراب نه رڳو غم جي راحت لاءِ آهي، پر شراب جي ذائقي جي ذريعي خود شناسي به آهي.
The Recognition
About the A' Design Award برونز انعام
Town Longquan Tower Liquor پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Town Longquan Tower Liquor پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Town Longquan Tower Liquor پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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