SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم by Ching-Fa Lung

SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award لوهه انعام Winner in گرافڪ Category

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Colors

The Design

About SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم

سائي فيسٽ لاس اينجلس هڪ فيسٽيول سڃاڻپ سسٽم آهي، جيڪو هڪ فرضي اٺن ڏينهن تي مشتمل فلمي ميلي لاءِ ٺاهيو ويو آهي، جيڪو سائنس فڪشن فلمن لاءِ وقف ڪيل آهي. هي پروگرام 1970 کان 2017 تائين جي ڪلاسڪ سائنس فڪشن فلمن کي پيش ڪري ٿو، جنهن ۾ ايڪشن، اينيميشن ۽ اسرار جهڙيون ذيلي صنفون شامل آهن. هڪ اهڙو ٽائيپ فيس جيڪو چئن طول و عرض (dimensions) وارن منظرن کان متاثر ٿي ٺاهيو ويو آهي، سڀني ايپليڪيشنن ۾ بنيادي بصري ٻولي طور ڪم ڪري ٿو. پوسٽر بهتر ڪيل حقيقت (augmented reality) سان ڪم ڪن ٿا، جنهن سان ڏسندڙ انهن جي گهرائي کي دريافت ڪري سگهن ٿا. ايپ ۽ ويب سائيٽ جا انٽرفيس متحرڪ ٽن طول و عرض وارا گرافڪس استعمال ڪن ٿا.

The Recognition

About the A' Design Award لوهه انعام

SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. SciFest Los Angeles فيسٽيول سڃاڻپ سسٽم جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.