Harlem Advocacy پوسٽر سيريز by Jiaqi Song

Harlem Advocacy پوسٽر سيريز by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

Harlem Advocacy پوسٽر سيريز

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award برونز انعام Winner in گرافڪ Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy پوسٽر سيريز

هارلم ايڊووڪيسي هڪ اشتهاري مهم جي پوسٽرن جي سيريز آهي جيڪا هارلم، نيو يارڪ سٽي ۾ قائم هڪ عوامي صحت جي حمايتي پروگرام لاءِ ٺاهي وئي آهي. پوسٽرن ۾ برانڊ لاڪ اپ کي مثال ڏيندڙ آئڪنز سان گڏ ملايو ويو آهي، ۽ هر آئڪن هڪ خدمت جي نمائندگي ڪري ٿو، جيئن ته طبي، سماجي، تعليمي يا نوڪري سان لاڳاپيل مدد. هڪ مکيه پوسٽر ۾ سڀ آئڪنز گڏ ڏيکاريا ويا آهن. عوامي ورهاست لاءِ، سيريز کي الڳ الڳ پوسٽرن ۾ ورهايو ويو آهي، جن مان هر هڪ ۾ هڪ آئڪن وڏي سائيز ۾ ڏيکاريو ويو آهي. بصري انداز پاپ آرٽ کان متاثر آهي، ان ڪري مقامي رهاڪو خدمتن کي جلدي سڃاڻي سگهن ٿا.

The Recognition

About the A' Design Award برونز انعام

Harlem Advocacy پوسٽر سيريز A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Harlem Advocacy پوسٽر سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Harlem Advocacy پوسٽر سيريز ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.