Branding Accademia of Perugia برانڊ سسٽم ۽ مهم by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2021
Branding Accademia of Perugia برانڊ سسٽم ۽ مهم
by Paul Robb
Client: Accademia Di Belle Art Perugia
A' Design Award چاندي انعام Winner in گرافڪ Category
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The Design
About Branding Accademia of Perugia برانڊ سسٽم ۽ مهم
Perugia جي اڪيڊمي، هڪ نئين بصري سڃاڻپ جي ضرورت آهي ته اداري جي مستقبل ۾ جلدي منتقل ڪرڻ جي خواهش کي ظاهر ڪرڻ لاء. S&P اڪيڊمي جي مختلف شعبن ۽ پهلوئن کي شامل ڪرڻ لاءِ ABA جي عملي ۽ شاگردن سان گڏ ڪم ڪيو. ڊيزائنرز چيلينج هڪ متحد ڪائناتي برانڊ جي سڃاڻپ ۽ فن تعمير ٺاهڻ هو جيڪو پڻ انفرادي ڪورسز کي ڏنو. انهن هڪ متحرڪ، مضبوط، ۽ مثبت سڃاڻپ وارو نظام ٺاهيو جيڪو مختلف فنن ۾ ڪم ڪري ٿو، عام ڪلچي ۽ ڪنوينشن کان پاسو ڪري ٿو.
The Recognition
About the A' Design Award چاندي انعام
Branding Accademia of Perugia برانڊ سسٽم ۽ مهم A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Branding Accademia of Perugia برانڊ سسٽم ۽ مهم کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Branding Accademia of Perugia برانڊ سسٽم ۽ مهم هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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