Eco Expo Korea پوسٽر by Juwon Kim and Nakyeong Shin

Eco Expo Korea پوسٽر by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

Eco Expo Korea پوسٽر

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

A' Design Award برونز انعام Winner in گرافڪ Category

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The Design

About Eco Expo Korea پوسٽر

ايڪو ايڪسپو ڪوريا هڪ پوسٽر ۽ ويب انٽرايڪٽو ڊزائين آهي، جيڪو خوراڪ جي ريگستان بڻجڻ (فوڊ ڊيزرٽيفڪيشن) جي موضوع تي ٺهيل آهي. پوسٽر A0 سائيز ۾ تيار ڪيو ويو آهي ۽ ان جو ماپ 1189 کان 841 ملي ميٽر آهي. ٻوٽن جي تصويرن مٿان ڪيتريون ئي پکسل پرتون ظاهر ٿينديون ۽ غائب ٿينديون رهن ٿيون، جيڪي انهن کي نقصان پهچائينديون آهن يا نئين شڪلين ۾ تبديل ڪنديون آهن. هر پرت پنهنجي تناسب کي تبديل ڪندي، اڳئين پرت کي ڍڪي ڇڏيندي آهي. هي اثر 404 غلطي جو حوالو ڏئي ٿو ۽ اصل ٻوٽي ۽ مصنوعي طور تي چونڊيل نئين تصور جي وچ ۾ موجود فرق کي ظاهر ڪري ٿو. هن ڊزائين جو مقصد انهن ٻوٽن جي نسلن بابت آگاهي وڌائڻ آهي، جيڪي ختم ٿيندا پيا وڃن.

The Recognition

About the A' Design Award برونز انعام

Eco Expo Korea پوسٽر A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Eco Expo Korea پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Eco Expo Korea پوسٽر ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin