Yiwen Tu طرفان Jie Yi Couture برانڊ سڃاڻپ انتهائي معتبر 2021 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
لوههگرافڪ· 2021
Jie Yi Couture برانڊ سڃاڻپ
Yiwen Tu طرفان
ڪلائنٽ: Jie Yi Couture Studio
گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #109125 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Jie Yi Couture برانڊ سڃاڻپ بابت
جي يي ڪوچر شنگھائي ۾ هڪ ڪوچر اسٽوڊيو لاءِ ٺاهيل هڪ برانڊ سڃاڻپ آهي. چيني اکر جي جو مطلب آهي حل ڪرڻ ۽ ڊيڪنسٽرڪٽ ڪرڻ، جڏهن ته يي جو مطلب آهي هڪ، اتحاد ۽ هڪجهڙائي. لوگو چيني ٽائيپوگرافي سان ٺهيل آهي، ۽ اکرن جي ڪجهه حصن کي مينيڪن ۽ ڪتراڻي جي علامتن سان تبديل ڪيو ويو آهي. پيٽرن ٺاهڻ جا خاڪا مکيه بصري عنصر ٺاهين ٿا، ۽ انهن جون ليڪون، وکون ۽ نوٽ هڪ تفصيلي پيٽرن ٺاهن ٿا. سڃاڻپ کي مختلف سائيزن ۾ پيش ڪيل پيڪيجنگ تي لاڳو ڪيو ويو آهي. ڊزائن ڪاريگري ۽ نيم-ڪسٽم ٽيلرنگ خدمت کي ظاهر ڪري ٿي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Jie Yi Couture برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Jie Yi Couture برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Jie Yi Couture برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux - ماپ ۽ پيڪيجنگ
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- ٽيگ
- Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
- پيداواري ٽيڪنالاجي
- Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
- ڊزائين چيلينج
- The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
- تحقيق
- To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
- الهام
- Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
- منصوبي جو عرصو
- The project started in August 2018 in Shanghai and finished in January 2020 in New York.
- عمل جو فلو
- Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element. - ٽيم ميمبر
- Independent
- تصوير ڪريڊٽ
- Yiwen Tu, 2020
اسپانسرڊ
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