X-Hale مهم ڪم: مهم جي ڊزائن by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

X-Hale مهم ڪم: مهم جي ڊزائن

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About X-Hale مهم ڪم: مهم جي ڊزائن

ڪتاب جو متن: X-Hale هڪ مهم آهي جيڪا هڪ ورچوئل آرٽ نمائش لاءِ ٺاهي وئي آهي. هن مهم ۾ هڪ لوگو، پوسٽرز، هڪ بينر، هڪ ٽريلر ۽ لائيو اسٽريمنگ لاءِ گرافڪ اثاثا شامل آهن. بنيادي بصري عنصر هڪ 2.5D ٽائپوگرافڪ اڏاوت آهي. رنگ برنگا رنگ (Iridescent Colors) هلڪائي، وهڪري ۽ رازداري جو احساس ڏيارڻ لاءِ استعمال ڪيا ويا آهن. ڪيتريون ئي شيون، جهڙوڪ چورس پوسٽرز ۽ اقتباس ڪارڊ، هڪ پُرسڪون ساهه کڻڻ واري حرڪت سان متحرڪ (Animated) ڪيل آهن. مواد ويب سائيٽ ۽ سوشل ميڊيا لاءِ ڪيترن ئي فارميٽن ۾ تيار ڪيو ويو آهي. هي مهم وبائي مرض (Pandemic) دوران فنڪارن ۽ سامعين جي وچ ۾ آن لائن ڳالهين ٻولهين جي حمايت ڪري ٿي.

The Recognition

About the A' Design Award برونز انعام

X-Hale مهم ڪم: مهم جي ڊزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. X-Hale مهم ڪم: مهم جي ڊزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. X-Hale مهم ڪم: مهم جي ڊزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu