Snow Time شراب by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Snow Time شراب
Client: Lascaux Design Institute Inc.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #109885The Design
About Snow Time شراب
گو يو لانگ شان چين ۾ روايتي پيلي شراب جو سڀ کان وڏو گروپ آهي، جيڪو 1664ع ۾ قائم ٿيو. گو يو لانگ شان لاءِ تخليق ڪيل هن نئين پراڊڪٽ ۾ سست وقت جي لطف اندوزي جو تصور پيش ڪيو ويو آهي. گرافڪ ڊزائين پاڻي، برف، چپچپي چانور ۽ وقت جي تصورن تي ٻڌل آهي، جيڪي پيلي شراب ۾ لازمي آهن، ۽ هڪ مڪمل تصوير ٺاهڻ لاءِ مقامي جبلن ۽ پاڻي جي عڪاسي ڪري ٿو.
The Recognition
About the A' Design Award چاندي انعام
Snow Time شراب A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Snow Time شراب کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Snow Time شراب هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang
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