Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل by Humberto Garcia

Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2021

Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل

Cascahuin هڪ اهڙي بوتل آهي جيڪا ٽيڪيلا لاءِ ٺاهي وئي آهي. بوتل جو منهن، ڇلو ۽ ڳچي کي اهڙي طرح تبديل ڪيو ويو آهي جو سِيل ڪرڻ وارو نظام ڪارڪ جي ڍَڪَ سان ڪم ڪري. برانڊ جو نشان ڳچيءَ تي مٿاهين اُڀار ۾ لڳايو ويو آهي، جيڪو پيڪيج کي هڪ خاص سِيل عطا ڪري ٿو. شيشي جو ٿانءُ بلو مولڊنگ ذريعي تيار ڪيو ويو آهي، جنهن ۾ سوڊيم-ڪئلشيم شيشو بنيادي مواد طور استعمال ٿيو آهي. ڍَڪُ چونڊيل قدرتي ڪارڪ جي داڻن مان ٺاهيو ويو آهي، جن کي کاڌي جي درجي جي نباتاتي رنگن سان رنگيو ويو آهي. بوتل جي ماپ 70 دفعا 70 دفعا 260 مليميٽر آهي. ڊيزائن جو الهام اسپين کان اڳ واري دور جي هٿ جي هنر، مواد ۽ ستارن جي پڙهڻ مان ورتو ويو آهي.

The Recognition

About the A' Design Award چاندي انعام

Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Cascahuin ابتدائي ڪم: ٽيڪيلا جي بوتل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten