Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ by Xueqian Zhang and Jingzhang Xiao

Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2021

Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ

by Xueqian Zhang and Jingzhang Xiao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

16,175

Verified Award Winner

Verify Award Status for #110713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ

ڪلاسڪ بليو سيلڊ بائيجيو هڪ روايتي چيني شراب لاءِ پيڪجنگ ڊزائن آهي. بوتل هاٿي-ڏند رنگ جي سرن مٽيءَ (سرامڪ) مان ٺاهي وئي آهي ۽ ان جو چورس بدن هڪ پيويلين (منڊپ) جي شڪل جي ياد ڏياريندو آهي. پاسي تي موجود لهرائتيون لڪيرون هڪ رسي جي ڳنڍ ۽ ڪڻڪ جي سنگ کي ظاهر ڪن ٿيون، جيڪا بائيجيو ٺاهڻ لاءِ استعمال ٿيندڙ خام مادن مان هڪ آهي. مس-پينٽنگ جي انداز ۾ ٺهيل تصويرون سُوچيان (Suqian) شهر سان لاڳاپيل ٽن موضوعن کي پيش ڪن ٿيون. ٻاهرين دٻي کل جي هنرمنديءَ سان گڏ ڪاغذ مان ٺاهي وئي آهي. هي ڊزائن ان قديم رسم جو حوالو ڏئي ٿو، جنهن ۾ بائيجيو کي پُراڻو ڪرڻ (عمر وڌائڻ) لاءِ مٽيءَ جي دٻن ۾ سِيل ڪري رکيو ويندو هو.

The Recognition

About the A' Design Award لوهه انعام

Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Classic Blue Sealed Baijiu الڪوحل واري مشروب جي پيڪجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Dimensions & Packaging: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Design Challenge: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Research: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiration: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Project Duration: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Operation Flow: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patents: Patented in March 2020
Team Members: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Image Credits: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.