Chinese Mooncake تحفي واري دٻي جي پيڪيجنگ by Litete Brand Design is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2021
Chinese Mooncake تحفي واري دٻي جي پيڪيجنگ
Client: Litete Brand Design
A' Design Award سون انعام Winner in پيڪيجنگ Category
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The Design
About Chinese Mooncake تحفي واري دٻي جي پيڪيجنگ
چائنيز مون ڪيڪ هڪ تحفي واري دٻي جو ڊيزائن آهي جيڪو وچ خزان جي ميلي (مڊ آٽم فيسٽيول) دوران پيش ڪيل مون ڪيڪس لاءِ ٺاهيو ويو آهي. ٻاهرين دٻي روايتي چيني کاڌي جي دٻي جي شڪل تي ٻڌل آهي. ڀرت جي انداز واري تصويرڪشي تانگ گهراڻي جي هڪ ضيافت جو مٿاهون منظر ڏيکاري ٿي، جنهن ۾ ڪاٺ جي اڏاوت ۽ رقاصائون شامل آهن. تصوير جو هر حصو ڊائي ڪٽنگ ذريعي ڌار ڪري وري پاڻ ۾ ڳنڍيو ويو آهي، جنهن سان پيڪيجنگ کي گهرائي ۽ تهه حاصل ٿين ٿا. اندرين دٻي ۾ ريئنبو اسڪرٽ اينڊ فيدر ڪوٽ رقص جون حرڪتون پيش ڪيون ويون آهن، جيڪي شاهي واڱڻائي ۽ بانس جي سائي جهڙن ڪلاسيڪل چيني رنگن سان گڏ ڪيون ويون آهن.
The Recognition
About the A' Design Award سون انعام
Chinese Mooncake تحفي واري دٻي جي پيڪيجنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Chinese Mooncake تحفي واري دٻي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Chinese Mooncake تحفي واري دٻي جي پيڪيجنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
- Dimensions & Packaging
- Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm - Tags
- Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
- Production Technology
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
- Design Challenge
- The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
- Research
- The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
- Inspiration
- In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
- Project Duration
- The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
- Operation Flow
- The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
- Patents
- Copyrights belong to Langcer Lee, 2020.
- Team Members
- Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Image Credits
- Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
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