Chinese Zodiac ٽائپوگرافي by Mengyu Cao is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2021

Chinese Zodiac ٽائپوگرافي

by Mengyu Cao

Client: YiQi Hanzi

A' Design Award لوهه انعام Winner in گرافڪ Category

12,581

Verified Award Winner

Verify Award Status for #111181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac ٽائپوگرافي

چيني زوڊيڪ ٽائپوگرافي ۾ 12 اکر شامل آهن. ڪُوڙو ، ٻَرُ ، ٽِيگر ، خرگوش ، نانگ ، نانگ ، گهوڙو ، ٻڪري ، بندر ، مرغ ، ڪتو ، سور. اهو چيني خطاطي ۽ چيني روايتي واٽر ڪلر ڊرائنگ کي گڏ ڪري ٿو. ڊزائن جي سوچ سان، اهو اصل خطاطي جي شڪلن کي ٽوڙي ٿو ۽ ان ۾ تخليقي ڊرائنگ شامل ڪري ٿو ته هر ڪردار جي پنهنجي اندر جي معني کي ظاهر ڪرڻ لاء. چيني اکر هميشه انهن ماڻهن لاءِ پيچيده ڊرائنگ وانگر نظر اچن ٿا جيڪي چيني نٿا ڄاڻن. هن پروجيڪٽ جو مقصد چيني ڪردارن کي هر ڪنهن جي سمجھ ۾ آڻڻ آهي ته جيئن چيني ثقافت پکيڙي سگهجي.

The Recognition

About the A' Design Award لوهه انعام

Chinese Zodiac ٽائپوگرافي A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Chinese Zodiac ٽائپوگرافي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Chinese Zodiac ٽائپوگرافي جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensions & Packaging: This typography set can be used as culture posters as I shown with the images.
Tags: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Production Technology: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Design Challenge: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Research: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiration: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Project Duration: This project started in January 2020 in San Francisco and finished in August.
Operation Flow: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Team Members: Mengyu Cao