Biboi شراب ليبل by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Biboi شراب ليبل
Client: Cantine Biboi
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #111397The Design
About Biboi شراب ليبل
انهن شراب جي سڃاڻپ کي بيان ڪرڻ لاء هڪ جديد، غير معمولي ۽ بي پرواهه ڊيزائن. هڪ جاميٽري ڊيزائن جيڪو ستر جي ڏهاڪي کان پنهنجو اشارو وٺي ٿو ۽ ان کي آئڪنوگرافڪ عناصر سان مالا مال ڪري ٿو جيڪي سارڊيني علائقي جي خاصيتن جي نمائندگي ڪن ٿا. انهن ليبلن جي ڊيزائن جو مطالعو ڪيو ويو آهي ته جيئن بوتل کي هٽايو وڃي، هڪ ٿلهي اثر ڏيڻ لاءِ، ليبل جي ڪاغذ جي مهرباني ۽ ان جي ڪجهه حصن جي ابتڙ. مقصد اهو آهي ته هڪ تازي ۽ جوان، لاپرواهي ۽ فوري ڊيزائن کي هڪ نوجوان سامعين لاءِ موزون آهي جيڪو هڪ دلچسپ اپيل سان معياري شراب ڳولي رهيو آهي.
The Recognition
About the A' Design Award چاندي انعام
Biboi شراب ليبل A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Biboi شراب ليبل کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Biboi شراب ليبل هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
- Dimensions & Packaging
- The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
- Tags
- wine, packaging, graphic design, label design, sardinia
- Production Technology
- The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
- Design Challenge
- The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
- Research
- The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
- Inspiration
- The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
- Project Duration
- The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
- Operation Flow
- The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA
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