Rosa Roxburghii چانهه جي پيڪنگنگ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2021
Rosa Roxburghii چانهه جي پيڪنگنگ
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award سون انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Rosa Roxburghii چانهه جي پيڪنگنگ
روزا روڪسبرگي هڪ دٻي واري چانهه جي مشروب لاءِ پيڪنگنگ ڊزائن آهي. اهو ٿانءُ هڪ ايلومينيم دٻو آهي، جنهن جي ڊيگهه 65 ملي ميٽر، ويڪر 65 ملي ميٽر ۽ اوچائي 95 ملي ميٽر آهي، جنهن جي گنجائش 245 ملي ليٽر آهي. گرافڪس ۾ روزا روڪسبرگي جي چانهه جي باغ جي چيني طرز جي تصويرڪشي استعمال ڪئي وئي آهي، جيڪا پوکڻ کان وٺي مواد جي چونڊ تائين ورتل خيال کي ظاهر ڪري ٿي. روايتي چيني عنصر ۽ سڀاڳو ڳاڙهو موضوعي رنگ ترتيب کي شڪل ڏين ٿا. هي پيڪنگنگ ان لاءِ ٺاهي وئي ته پراڊڪٽ کي هڪ واضح سڃاڻپ ملي ۽ صحت، فطري پڻي، حياتيءَ جي سگهه ۽ ورثي جو اظهار ڪري.
The Recognition
About the A' Design Award سون انعام
Rosa Roxburghii چانهه جي پيڪنگنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Rosa Roxburghii چانهه جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Rosa Roxburghii چانهه جي پيڪنگنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- Research
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- Inspiration
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- Project Duration
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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