Who's That Eating پاپ اپ تصويري ڪتاب by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
سونگرافڪ· 2021
Who's That Eating پاپ اپ تصويري ڪتاب
Client: Keitaro Sugihara
A' Design Award سون انعام Winner in گرافڪ Category
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The Design
About Who's That Eating پاپ اپ تصويري ڪتاب
هي انٽرايڪٽو پاپ اپ ڪتاب ستن جانورن جي پٺيان آهي جيڪي پنهنجن پسنديده ناشتي مان مزو وٺي رهيا آهن، هر هڪ ۾ ٽي ڊي پاپ اپ فولڊ آهي جيڪو انهن جي منفرد کائڻ واري انداز کي ڏيکاري ٿو. هر پاپ اپ کي هڪ واحد صفحي جي ڪٽ آئوٽ سان ڊزائين ڪيو ويو آهي، ۽ هڪ ٻيو پٺتي وارو صفحو جيڪو هر وات جي اندر کي ظاهر ڪري ٿو ۽ ساختي مضبوطي وڌائي ٿو. هي سادو ڊزائين، ڪاغذي ڪوليج عڪسن سان گڏ، هر جانور ۾ زندگي آڻي ٿو. متن ۾ جاپاني آواز الفاظ ذريعي کائڻ جا آواز شامل آهن، جيڪي پڙهندڙ کي حوصلا افزائي ڪن ٿا ته صفحا کولڻ ۽ بند ڪرڻ لاءِ جيئن جانور چبائي رهيا آهن.
The Recognition
About the A' Design Award سون انعام
Who's That Eating پاپ اپ تصويري ڪتاب A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Who's That Eating پاپ اپ تصويري ڪتاب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Who's That Eating پاپ اپ تصويري ڪتاب شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
- Dimensions & Packaging
- 180 mm x 195 mm x 25 mm
- Tags
- Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
- Production Technology
- Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.
Each illustration was hand collaged with various materials and papers to create my own textures and colors. - Design Challenge
- The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
- Research
- For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.
Prototypes were tested by a dedicated quality control specialist, my young son Ito. - Inspiration
- After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
- Project Duration
- The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
- Operation Flow
- For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
- Team Members
- Publisher : TOKYO SHOTEN Ltd.
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