Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز by Yicheng Feng

Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز by Yicheng Feng is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.

چانديفوٽوگرافي· 2021

Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز

by Yicheng Feng

Client: Yicheng Feng

A' Design Award چاندي انعام Winner in فوٽوگرافي Category

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Colors

The Design

About Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز

Apex هڪ فائين آرٽ لينڊسڪيپ فوٽوگرافي سيريز آهي جيڪا جبل جي چوٽيءَ جي نامياتي شڪلين ۽ بناوتن جو جائزو وٺي ٿي. اهي تصويرون چين جي يونان صوبي ۾ جيڊ ڊريگن اسنو مائونٽين جي چوٽيءَ تي، 4280 ميٽرن جي بلنديءَ تي ورتيون ويون. پٿرن جون بناوتون منظم پيچيدگي ۽ سادگيءَ جي وچ ۾ هڪ تضاد پيدا ڪن ٿيون، جيڪو قدرتي سونهن تي هڪ مختلف نقطئه نظر پيش ڪري ٿو. اهي تصويرون هڪ ڊجيٽل ڪئميرا ۽ هڪ اڪيلي پرائيم لينس سان هٿ ۾ کڻي ورتيون ويون، پوءِ انهن کي ڊجيٽل طور تي پروسيس ۽ ريٽچ ڪيو ويو. Apex جو مقصد ڏسندڙن لاءِ هڪ پُرسڪون ۽ غور ڪندڙ ذريعو بڻجڻ آهي.

The Recognition

About the A' Design Award چاندي انعام

Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Apex Primary Function: فائين آرٽ فوٽوگرافي سيريز هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Apex" is an a fine art photography series reflecting on the entropic nature of organic forms an patterns, a contrast to the rigidity of social structures and routine lifestyles, while being presented in a setting that is pristine and offers a sense of serenity. The forms of the rocks on the mountain forms the perfect juxtaposition between ordered complexity and simplicity, forming a different perspective on natural beauty.
Dimensions & Packaging: All images are in a digital format, and are available at 3840*3840px, 300dpi.
Tags: Photography, Landscape, Tranquility, Serenity, Meditation, Minimalism
Production Technology: This photography series was shot on a Canon 5D Mark III with an EF 135mm f/2 lens. The shots were achieved handheld and has gone through general processing in Adobe Lightroom, with detail retouching done in Adobe Photoshop.
Design Challenge: At the altitude of over 4000m, breathable air becomes rather thin, and this posed a challenge as it limits the amount of equipment one can carry up to the peak, as well as the amount of oxygen supply. In addition, the climate is rather unpredictable around the time of shooting, which added to the difficulty of getting decent shots. To reduce the load, the photographer opted for just one DSLR camera and two lenses, also making room for more oxygen supply, allowing for a longer shoot time.
Research: The scenes were captured at the peak of the Jade Dragon Snow Mountain in Yunnan Province, China. At the altitude of 4280m, the open space offers an experience that is serene, tranquil, and breathtaking. The photography series was created with the notion of utilizing the images as a meditative medium for viewers, primarily as an escape from this age of information overflow as well as this exceptionally stressing time, which many are facing right now around the globe.
Inspiration: The presence of these naturally occurring megastructures leads me to reflect on the progression of human civilization, and where nature fits in to our ever-growing societies. As Andrew Warhol once stated, "Land really is the best art." These thoughts subsequently inspired me to capture the rich terrain of the Jade Dragon Snow Mountain in Yunnan, China, with a different approach and perspective to express nature and natural landscape.
Project Duration: The project started in July 2020 in Lijiang, Yunnan Province, China, and was wrapped up in December 2020 in Shanghai, China.
Operation Flow: This photograph series aims to establish a 'pure' and 'serene' atmosphere, allowing the viewers to enter a state of meditation, bring them a peace of mind, as well as appreciate the minimalistic aesthetic and gorgeous organic geographical textures that nature presents to us.
Image Credits: Image #1: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #2: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #3: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #4: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #5: Creator/Photographer Yicheng Feng, Apex, 2020.